Product Strategy & Consumer Experience Specialist

Char-Broil

Columbus (GA)

On-site

USD 65,000 - 90,000

Full time

7 days ago

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Job summary

The W.C. Bradley Co. in Columbus, GA is seeking a Product Specialist to analyze competitive environments, develop market solutions for a product portfolio, and manage appliance projects to grow market share, revenue, and margin.

You will lead portfolio analysis, drive product development across lifecycle, propose pricing and promotions, and collaborate with cross-functional teams to optimize performance. This role requires strong analytical skills and the ability to influence across sales and

Qualifications

BA/BS degree preferred or Associates degree or equivalent experience required.
Consumer goods experience preferred.
2+ years experience in product development (marketing/engineering/product management).

Responsibilities

Analyze competitive environment, including product benchmarking, pricing, placement.
Develop portfolio analysis and action plans to maximize market share and profitability.
Manage product lifecycle for grills, griddles, and related items.
Shape product roadmap and proposals with Directors and Product Managers.
Lead cross-functional teams during new product development and line refreshes.
Collaborate with Omnichannel to identify market entry and support plans for DTC and key customers.
Assist Sales in developing high-quality customer presentations.
Develop sales materials to simplify product offering and positioning.
Aid in annual planning analysis and budget development.