Product Strategy & Consumer Experience Specialist

WC Bradley Company; Columbus (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

W.C. Bradley Co. seeks a Product Specialist to analyze the competitive environment and develop market solutions across the product portfolio. You will manage appliance projects to grow market share, revenue, and margin, leading lifecycle activities from development to launch.

The role requires strong analytical skills, effective communication, and collaboration with cross-functional teams to drive pricing, promotions, and channel strategies.

Qualifications

• Understanding of product development and commercialization processes.
• Analytical mindset and data-driven for business decisions.
• Solid communication skills, especially synthesizing complex problems and persuading other groups of your solution.
• Ability to collaborate and influence cross-functional commercial teams.
• Project management skills and ability to track processes against milestones.
• High energy to drive results and manage change.
• BA/BS degree preferred, Associates degree or equivalent experience required.

Responsibilities

• Analyze competitive environment and generate market solutions for a product portfolio.
• Develop action plans to maximize market share, revenue, profitability, and efficiency.
• Manage lifecycle of grilling portfolio including gas grills and griddles.
• Shape product roadmap and proposals with Director and Product Managers.
• Lead cross-functional teams during new product development and line refreshes.
• Collaborate with Omnichannel and Sales to support market entry and customer communications.
• Create sales materials to help retail staff understand products and positioning.
• Assist in annual planning analysis and budget development.

Skills

Product development

Analytical mindset

Communication skills

Cross-functional collaboration

Project management

Market analysis

Education

BA/BS degree preferred

Associates degree or equivalent experience

Job description

W.C. Bradley Co. seeks a Product Specialist to analyze the competitive environment and develop market solutions across the product portfolio. You will manage appliance projects to grow market share, revenue, and margin, leading lifecycle activities from development to launch.

The role requires strong analytical skills, effective communication, and collaboration with cross-functional teams to drive pricing, promotions, and channel strategies.