Product Portfolio Manager - (Hybrid)

CareFirst BlueCross BlueShield; Baltimore (MD); On-site; USD 92,000 - 182,000; Full time

Job summary

CareFirst BlueCross BlueShield seeks a Product Portfolio Manager to drive portfolio management, product operations, and lifecycle design across segments. You will lead portfolio planning, track budgets, and present findings to executives, partnering with marketing, product, and strategy teams.

The role emphasizes cross-functional leadership, market analysis, and improvements to product development workflows to shorten time-to-market and align with corporate strategy.

Qualifications

• Education: Bachelor's degree in marketing or business, or 4+ years of relevant experience in lieu.
• Minimum 5 years of product management or product analysis experience.
• Strong analytical and strategic planning capabilities.

Responsibilities

• Drive portfolio management, operation, and lifecycle design across product areas.
• Lead monthly, quarterly, and annual portfolio planning and reporting.
• Track budgets for product development and research programs.
• Coordinate cross-functional teams to improve go-to-market and product delivery.
• Develop and presentLifecycle and market insights to executives and stakeholders.

Skills

Analytical skills

Relationship building

Cross-functional teams

Negotiation

Presentation

Deadline driven

Strategic thinking

MS Office

Education

Bachelor's degree in Marketing/Business

Tools

MS Office

Job description

PURPOSE:

The Product Portfolio Manager is responsible for driving product portfolio management, product operation, and product lifecycle design activities while working across the company to develop processes to mediate the gaps. In addition, the incumbent is responsible for building partnerships with other business functions to improve product development efficiency, execution alignment, and time-to-market. Drive monthly, quarterly, and annual portfolio presentation and planning across the company. Track budget for various product development and research programs and provide analysis for strategic product planning. Understand, assess, and improve Product Development Lifecycle internal processes.

Resp & Qualifications

PURPOSE: The Product Portfolio Manager is responsible for driving product portfolio management, product operation, and product lifecycle design activities while working across the company to develop processes to mediate the gaps. In addition, the incumbent is responsible for building partnerships with other business functions to improve product development efficiency, execution alignment, and time-to-market. Drive monthly, quarterly, and annual portfolio presentation and planning across the company. Track budget for various product development and research programs and provide analysis for strategic product planning. Understand, assess, and improve Product Development Lifecycle internal processes.

Essential Functions

• Provide direct support to the organization in all designated product segments, by serving as the subject matter expert; assisting in strategic planning; operations process improvement assistance; assistance in operational staff training; making presentations to accounts and brokers; conducting broker training, conducting Sales training; conducting large scale employee/member or prospect meetings. Provide subject matter expertise and leadership to all areas of the company related to Market regulations, policies and nuances, and serve as an advisor on related implementations and task forces.
• Manage and assist in the development of new products and features for assigned market segments. Identify differentiated, innovative and value-added benefits to succeed in highly competitive market. Determine the strategic fit of product portfolio and develop strategies to target high growth and profitable customer segments. As products are developed or modified, ensure that they are consistent with overall corporate strategic direction. On continual basis, engage in comprehensive product life cycle management for all products.
• Manage and assist in the analysis, evaluation, quantification, and determination of future marketplace opportunities to create product and segment strategies balancing customer needs, financial requirements and corporate strategic goals. Maintain market focus by utilizing primary and secondary marketing research and by engaging feedback from accounts and brokers. Lead multidisciplinary teams to develop and publish annual product/segment plan.
• For assigned Market, manage and assist in the facilitation of multidisciplinary product development or product implementation teams. Serve as business owner, point person and consensus builder for marketing, product, and strategic issues. For assigned Market, manage and assist in the monitoring of profitability, enrollment, customer satisfaction, and market and competitor trends in order to recommend new products, product enhancements, or product retirements. Develop monthly updates and presentation of quarterly comprehensive closing documents to marketing staff in order to gauge Markets performance and to summarize key findings and trends.
• Lead the Go-to-Market efforts for the portfolio and communicate both internally and externally regarding portfolio design and tactical positioning. Influence teams and various internal stakeholders to achieve set objectives while remaining true to our values and competencies. Present and sell strategic recommendations to the CEO and to Executive Management. Serve as Market "champion" and spokesperson, to ensure that potential internal investors at all levels of the organization are attracted to and fully informed of products' and segments' marketability, profitability, and fit within the changing marketplace.

Supervisory Responsibility

Position does not have direct reports but is expected to assist in guiding and mentoring less experienced staff. May lead a team of matrixed resources.

Qualifications

Education Level: Bachelor's Degree in Marketing, Business or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 5 years demonstrated product management/product analysis or related experience.

Knowledge, Skills And Abilities (KSAs)

• Highly developed analytical skills and must be able to effectively communicate complex marketing and business related issues to a diverse audience (both written and orally).
• Ability to build productive relationships, be effective in individual and group meetings, be skilled in conflict resolution negotiations, and be able to lead and work effectively on cross-functional teams.
• Aggressive in desire to produce innovative alternatives, and be willing to defend suggestions in varied circumstances.
• Proficient in Word, Excel, and Powerpoint.
• Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Salary Range

$91,872 - $182,468

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Department

Product Lifecycle and Strategy

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

Physical Demands

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship