Product Operation Manager-GPS-TikTok Local Service

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a Location Permissions Growth & Creative Strategy Leader for its Local Services team in the United States. You will design growth levers based on user behavior and data insights, run end-to-end campaigns, and continuously optimize via data analysis, A/B testing, and KPI dashboards.

The role emphasizes translating business goals within privacy constraints into scalable, compliant campaign solutions, with a focus on increasing location permission opt-ins and improving location

Qualifications

• Bachelor’s degree or above; 3+ years in operations, growth, strategy or campaign management at internet companies.
• Proven track record of driving metrics through campaigns or growth initiatives, esp. in user permissions, product adoption, or funnel optimization.
• Strong learning agility and ownership mindset; quickly understand new products, policies and systems, and drive projects in a fast-paced environment.
• Excellent cross-functional communication and stakeholder management; coordinate multiple teams and push complex initiatives end-to-end under ambiguity.
• Strong data literacy and structured thinking; use data to define problems, evaluate performance, and make decisions.
• Goal-driven, resilient and detail-oriented; balance long-term strategy with hands-on execution and rapid iteration.

Responsibilities

• Design creative user-facing mechanisms and growth levers to increase location permission opt-in rate based on insights.
• Experiment with in-app narratives, incentives, and contextual triggers to drive consent and improve LBS signal coverage.
• Own end-to-end Local Services campaigns, including activity planning, execution, iteration and performance review.
• Drive key metrics such as location permission opt-in rate and user location accuracy through structured campaign operations.
• Build and maintain campaign monitoring frameworks and KPI dashboards; conduct A/B testing and post-campaign reviews.
• Translate business goals and privacy constraints into scalable, compliant, user-friendly campaign solutions.

Skills

Cross-functional communication

Ownership mindset

Data literacy

Structured thinking

Problem solving

Learning agility

Education

Bachelor's degree or above

Tools

SQL

Dashboards

Job description

Responsibilities

About the Team

With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.

In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Job Description

Location Permission Growth & Creative Strategy

• Based on user behavior insights, content understanding and data analysis, design creative user-facing mechanisms, activities and growth levers to increase location permission opt-in rate.
• Continuously experiment with in-app narratives, incentives, and contextual triggers to drive user consent and improve LBS signal coverage.

Local Services Campaign & Activity Operations

• Own end-to-end operations of Local Services / LBS campaigns, including activity planning, execution, iteration and performance review.
• Drive key business metrics such as location permission opt-in rate, user location accuracy, and other core funnel indicators through structured campaign operations.

Data-Driven Optimization & Experimentation

• Build and maintain campaign monitoring frameworks and KPI dashboards
• Conduct data analysis, A/B testing and post-campaign reviews to identify growth opportunities, extract insights, and continuously optimize campaign strategy, mechanics and user experience.

Business Problem Solving & Scaling

• Translate complex business goals and privacy constraints into scalable, compliant and user-friendly campaign solutions.

Minimum Qualifications

• Bachelor’s degree or above, 3+ years of experience in operations, growth, strategy or campaign management at internet companies;
• Proven track record of driving business metrics through campaigns or growth initiatives, especially in user permissions, product adoption, or funnel optimization.
• Strong learning agility and ownership mindset; able to quickly understand new products, policies and systems, and independently drive projects forward in a fast-paced environment.
• Excellent cross-functional communication and stakeholder management skills; capable of coordinating multiple teams and pushing complex initiatives end-to-end under ambiguity.
• Strong data literacy and structured thinking; comfortable using data to define problems, evaluate performance, and make decisions.
• Goal-driven, resilient and detail-oriented; able to balance long-term strategy with hands-on execution and rapid iteration.

Preferred Qualifications:

• Working experience in local services, maps / location-based services or O2O industries is preferred.
• Strong product and data sense, data analytics and problem solving skillset
• Deep understanding of user behavior and in-app experience is a plus.
• Experience with dashboards, experiments or SQL is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect- and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

For Pay Transparency

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.