Creator Strategy Manager - TikTok Local Services

TikTok; Los Angeles (CA); On-site; USD 116,000 - 258,000; Full time

Job summary

TikTok Local Services is hiring a Vertical Ops Strategy & Growth Manager in the United States to own growth for a strategic vertical (e.g., Travel or Dine-in). You will collaborate with Product, Data Science, Marketing and Operations to identify opportunities, shape marketplace strategy and build scalable growth models for the US market.

You will drive end-to-end planning, set KPIs, allocate budgets and manage performance reviews while incubating new growth hypotheses and GTM strategies to

Qualifications

• Experience in strategy operations or analytical work.
• Excellent communication and partnership with cross-functional partners.
• Clear logic, strong execution ability, data analysis capability, self-drive and adaptability.

Responsibilities

• Own the end-to-end business strategy of a vertical and translate goals into investment plans and cross-functional initiatives.
• Drive planning and marketplace optimization with KPI management, budgeting and performance reviews.
• Incubate and scale growth initiatives, design incentives and scalable playbooks.
• Partner with Product and cross-functional leaders to shape platform capabilities and roadmaps.

Skills

Analytical work experience

Cross-functional collaboration

Data analysis

Strategic thinking

Strong execution

Education

Bachelor's degree or above

Job description

Responsibilities

About the Team

With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Service, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Service creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

About the Role

As a Vertical Ops Strategy & Growth Manager, you will own the strategy and growth of one of TikTok Local Services' strategic verticals (e.g. Travel or Dine-in). You will partner across Product, Category, Data Science, Marketing and Operations to identify the highest-impact business opportunities, shape marketplace strategy, and build scalable growth models for an evolving business in the US.

1. Own the end-to-end business strategy of a vertical, defining growth priorities and translating business goals into investment plans, operating mechanisms and cross-functional initiatives. You will continuously identify where the marketplace should grow next—from geographic expansion and merchant prioritization to creator ecosystem development and content supply strategy. Examples include:
   • - Travel: defining strategies to improve creator content supply, identifying priority geo hubs for business investment, and determining which hotels should be featured as priority category topics.
   • - Dine-in: analyzing content supply across merchant, geography and creator segments to identify underserved areas; designing creator incentive models to improve posting efficiency and ROI; and developing strategies to improve creator retention while reducing duplicate content.
2. Drive business planning and marketplace optimization through rigorous goal setting, KPI management, budget allocation and performance reviews. Leverage deep analytical problem solving to uncover structural opportunities across merchant coverage, creator participation, content distribution and marketplace health, and translate insights into actionable business strategies.
3. Incubate and scale strategic growth initiatives by tackling ambiguous business problems and validating new growth hypotheses. Design incentive mechanisms, operating models and GTM strategies that improve marketplace efficiency, strengthen supply quality, and establish scalable playbooks across the vertical.
4. Partner with Product and cross-functional leaders to shape platform capabilities and business strategy. Translate market insights and operational learnings into product roadmaps, resource allocation decisions and organizational priorities, influencing how the vertical evolves over the long term.

Qualifications

Minimum Qualifications

• Bachelor's degree or above, experience in strategy operations or analytical work.
• Excellent communication and partnership with XFN partners.
• Clear logic, strong execution ability, data analysis ability, strong self-drive, and resilience in navigating ambiguity and shifting priorities.

Preferred Qualifications

• Experience in management consultancy or product operations role is advantageous.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $115520 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location.

• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.

For Los Angeles County (unincorporated) Candidates: