Product Marketing Strategist: GTM & Messaging

Wolters Kluwer; New Jersey; On-site; USD 57,000 - 98,000; Full time

Benefits offered by this job

Medical Plan

Dental Plan

Vision Plan

401(k)

Tuition Assistance

Vacation & Sick Time

Parental Leave

Job summary

Wolters Kluwer is seeking a Product Marketing Specialist to translate customer and market insights into effective positioning and messaging. You will collaborate with Marketing, Product, Sales, and other teams to shape product strategy and drive successful campaigns.

You will analyze market trends, develop audience segments, and craft compelling communications while supporting launches and pricing analyses with senior teams. On-site in New Jersey is expected.

Qualifications

• Bachelor's degree required.
• 3+ years in product marketing, marketing, market research, or related field.
• Healthcare, Life Sciences experience preferred.

Responsibilities

• Contribute to go-to-market plans for new products and launches.
• Gather customer, market and competitive insights to identify trends and opportunities.
• Support audience segmentation, personas, journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, and collateral.
• Translate product capabilities into clear, audience-focused communications.
• Track marketing metrics and present findings to stakeholders.
• Coordinate cross-functional reviews and launch readiness.
• Support sales training, business-case development, and pricing with Finance.
• Maintain product marketing documentation and competitive intelligence.

Skills

Market and customer analysis

Data interpretation

Content development

Project coordination

Collaboration

CRM tools

Excel

PowerPoint

Marketing platforms

AI tools

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Wolters Kluwer is seeking a Product Marketing Specialist to translate customer and market insights into effective positioning and messaging. You will collaborate with Marketing, Product, Sales, and other teams to shape product strategy and drive successful campaigns.

You will analyze market trends, develop audience segments, and craft compelling communications while supporting launches and pricing analyses with senior teams. On-site in New Jersey is expected.