Product Marketing Strategist - GTM & Messaging

Wolters Kluwer; Missouri; On-site; USD 57,000 - 98,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Product Marketing Specialist to translate customer and market insights into compelling positioning and campaigns. You will partner with Marketing, Product, Sales, and other teams to shape product strategy and drive market alignment.

You will analyze market trends, develop audience segments, and craft messaging and collateral to support launches. The role requires strong communication, analytical skills, and collaboration across functions.

Qualifications

• 3+ years of experience in product marketing, marketing, market research, or related function.
• Work experience in Healthcare, Life Sciences, Phar or related field preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market analysis

Data interpretation

Content development

Project coordination

Cross-functional collaboration

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Excel

AI tools

PowerPoint

Marketing platforms

Job description

Wolters Kluwer is seeking a Product Marketing Specialist to translate customer and market insights into compelling positioning and campaigns. You will partner with Marketing, Product, Sales, and other teams to shape product strategy and drive market alignment.

You will analyze market trends, develop audience segments, and craft messaging and collateral to support launches. The role requires strong communication, analytical skills, and collaboration across functions.