Product Marketing Specialist (Remote)

Muvi Entertainment; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Open culture

ESOPs 10%

Gratuity benefits

Annual profit-sharing bonus: 10%

Comprehensive health insurance

Forever remote option

Flexible working hours

Job summary

Muvi Entertainment seeks a Product Marketing Specialist (Remote) to own messaging and positioning for our SaaS products. You will craft compelling narratives, briefs, and assets that resonate with target personas and industry verticals, and translate product innovation into clear value propositions.

You will collaborate with product, sales, and marketing teams to develop campaigns, sales collateral, and website content.

Qualifications

• 2–5 years of product marketing experience in SaaS.
• Outstanding communication and writing skills; writing samples required.
• Experience writing product marketing briefs and documents.
• WordPress experience is a plus.
• Familiarity with analytics tools like Google Analytics and Hotjar.
• Strong analytical and strategic thinking for marketable messaging

Responsibilities

• Own overall product messaging and positioning for the market and verticals.
• Extend platform vision to target personas with compelling messaging.
• Lead product marketing initiatives: competitive analysis, market research, releases.
• Present updates and updates on product website and sales collateral.
• Create sales tools and collateral: landing pages, brochures, presentations.
• Develop campaigns with marketing (webinars, branding, videos).
• Plan product launches and coordinate cross-functional rollout.
• Analyze user behavior to improve conversions, retention, engagement, and lead flow.

Skills

Product marketing

SaaS marketing

Writing

Communication

Content strategy

Analytical thinking

Campaign management

Tools

WordPress

Google Analytics

Hotjar

Job description

Product Marketing Specialist (Remote)

We are looking for a product marketing specialist to join our marketing team. You will help us with the messaging and positioning of our products and their features, and preparing sales collateral.

Responsibilities:

1. Own the overall product messaging and positioning w.r.t to the overall market and specific industry verticals. BTW, Satya Nadella (CEO of Microsoft) was once a Technical Marketing Manager, a very similar role.


2. Extend our core platform vision to target specific personas and industry verticals with inspiring and incisive messaging that showcases our product innovation and thought leadership.


3. Own and drive key product marketing initiatives such as competitive analysis, market research, and product releases.


4. Present / Communicate these product updates, feature updates, and all the competitive analysis by way of owning the updates on the Product Website, Pages and Sales Collaterals


5. Sales enablement Communicate the value proposition of Muvi products to sales teams and develop sales tools that support the selling process efficiently. Create and help create sales collateral including product landing pages, product brochures and presentations


6. Work with the broader marketing team to develop campaigns to carry products to market (e.g., webinars, online branding campaigns, and videos).


7. Product launch plan the communication of new product releases and manage the cross-functional implementation of the product launch plan.


8. Analyze user behavior and journey on website and come up with plans and strategies to improve our Onsite Conversions, User retention (Reduce Bounce Rate, Exits), Improve User Engagement (Time on site, pages/session) and improve lead flow (Visitor to lead conversion)

Requirements:

1. 2 to 5 years of experience. You must have experience in a product marketing role for a SaaS product.


2. Outstanding communication skillsverbal, writing and collaboration. Writing samples required.


3. Hands on experience in writing product marketing briefs and documents


4. Hands-on experience in managing wordpress websites will be an added advantage


5. Knowledge of analytical tools like Google Analytics, Hotjar, User Behaviour and User Journey analysis


6. You should have a sound technical background as we are a B2B/enterprise product.


7. Demonstrates strong analytical and strategic thinking skills and the ability to translate those skills into creative, marketable messaging and content

Benefits we offer

1. You will be working with a Product (B2B SaaS) Company


2. Open and flat organizational culture


3. ESOPs (Employee Stock Ownership Plan): 10% of the entire company is reserved for employees


4. Gratuity benefits


5. Annual profit-sharing bonus: 10% of yearly profits distributed among employees


6. Comprehensive family health insurance coverage


7. No approval required for leaves of up to 2 days


8. Forever remote option


9. Flexible working hours