Remote Work from home no start up fee Job ID- 2088

MaziCTools; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

MaziCTools is seeking a marketing wizard to craft a world-class product marketing strategy that drives adoption and revenue from a remote home-based setting in the United States.

You will own go-to-market programs, brand messaging and collateral, collaborate with sales, and present at trade shows and webinars; 4+ years in product marketing in tech, with a data-driven approach, will thrive in this high-energy environment.

Qualifications

• Bachelor’s degree in Marketing, Communications or similar field.
• 4+ years of experience in product marketing, product strategy, growth or equivalent function, preferably within technology.
• Experience in B2B; title including product/marketing terms preferred.
• Background in design and copywriting is a plus.
• Experience in market analysis and integrated marketing campaigns.
• Working knowledge of marketing automation, SEO, web analytics, CRO and social media marketing tools.
• Excellent communication, detail-oriented, analytical and self-motivated.

Responsibilities

• Develop and execute go-to-market programs for product launches.
• Develop brand strategy, positioning and messaging.
• Create high-impact marketing collateral (blogs, datasheets, whitepapers, web copy, case studies).
• Brief press, influencers and industry experts about new products and features.
• Obtain insights into customers’ usage and buyer personas through interviews and surveys.
• Perform competitive analysis and market research.
• Deliver presentations to customers and prospects.
• Speak and present products at trade shows and webinars.

Skills

Product Marketing

Go-to-market

B2B Marketing

Marketing Strategy

Communication

Education

Bachelor's degree in Marketing, Communications or similar field

Tools

Marketing Automation

SEO

Web Analytics

CRO

Social Media Marketing

Job description

You do not believe in the status quo and have mastered the art of making products "fly-off the shelf". You have a burning desire to be part of something bigger.

You will be our marketing wizard. Onewho will conjure the perfect product marketing strategy that will bring in a tsunami of customers.

Responsibilities

• Develop and execute successful go-to-market programs for impactful product launches targeting
• Develop brand strategy, positioning and messaging
• Develop high-impact marketing collateral (e.g. blogs, brochures, datasheets, whitepapers, web-copy, case studies, presentations, infographics, videos, podcasts, and other media)
• Brief the press, influencers and industry experts about new products and features
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
• Perform competitive analysis and market research of competing products
• Deliver presentations to customers and prospects
• Speak and present products at trade shows and webinars

Qualification

• Bachelors degree in Marketing, Communications or similar field
• Must have 4+ years of experience in product marketing, product strategy, growth or equivalent function, preferable within technology
• Must have or held a job title that include “product” and “market|marketing” in it
• Must have experience in B2B
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of marketing automation, SEO, web analytics, CRO and social media marketing best practices and tools
• Excellent communication skills
• Keen eye for detail
• Analytical mind and strong quantitative skills
• Motivated self-starter - positive, high-energy, driven individual with a proven ability to move projects forward efficiently and effectively with minimal direction
• Able to identify opportunities for improvement and act on them
• Comfortable working with uncertainty and ambiguity

Remote Work from home no start up fee Job ID- 2088