Product Marketing Manager

The Sage Group; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work policy

Holiday benefits

Relocation allowance

Supplementary insurance

Vaccination benefits

Annual health check

EAP

Fitness subsidy

Macbook

AI experience subsidy

Job summary

The Sage Group is seeking an experienced Product Marketing Manager to own positioning and go-to-market while contributing across marketing. As an early member of a small, fast-moving team, you will lead product launches, develop messaging, support sales enablement, and produce content like battlecards and case studies.

You’ll also pitch in across campaigns, events, and demand generation in a collaborative, cross-functional environment.

Qualifications

• Minimum of 5+ years in product marketing, with early-stage startup experience.
• Proven go-to-market planning, product launches and compelling content.
• Ability to translate technical concepts into clear messaging for developers/technical buyers.
• Cross-functional collaboration and influence without direct authority.
• Comfort in a fast-paced, collaborative environment; Chinese language a must.
• Willingness to contribute across marketing functions beyond core duties.

Responsibilities

• Create and execute go-to-market strategies for market entry, product launches, feature releases, and integrated campaigns.
• Develop messaging and positioning that resonates with developers and technical buyers.
• Produce content such as decks, case studies, videos, and campaigns to communicate value.
• Collaborate with sales to provide tools and training to communicate value to prospects.
• Gather feedback and iterate messaging; support broader marketing initiatives as needed.
• Partner with Product, Central Marketing, and Sales to align messaging and strategy.

Skills

Product marketing

Go-to-market

Content creation

Cross-functional

Developers/technical buyers

Chinese

Job description

The Sage Groups Client is seeking an experienced Product Marketing Manager to own positioning and go-to-market while also contributing across marketing. As an early member of a small, fast-moving team, this individual will lead product and feature launches, develop messaging and positioning, support sales enablement, and produce content such as messaging frameworks, first call decks, battlecards, product collateral, case studies, and campaigns. Because we're an early stage company, this role also pitches in wherever the business needs it, including content, events, email, and demand generation. It's a highly collaborative role that partners closely with cross-functional teams including Product, Sales, and Marketing.

Responsibilities

• Create and execute go-to-market strategies for market entry, product launches, feature releases, and integrated marketing campaigns
• Produce compelling value propositions and messaging that differentiate us in the market and resonate with our target audiences, including developers and technical buyers
• Develop high-quality content, including product decks, customer case studies, videos, webinars, and more, that highlights the benefits and differentiators of our products
• Partner with sales to build the tools, training, and content they need to communicate our value to prospects and customers
• Gather customer and community feedback to iterate on messaging and positioning, and advocate for those needs internally
• Contribute across the broader marketing team as required, from campaigns and events to email and demand generation
• Work closely with Product, Central Marketing, and Sales to keep messaging, campaigns, and strategy aligned

Your background that likely makes you a match

• Minimum of 5+ years of product marketing experience, with meaningful time at early stage startups where you owned outcomes end to end
• Proven experience in go-to-market planning, product launch execution, and creating compelling content
• Range across marketing functions, with the willingness to own work outside your specialty when the team needs it
• Exceptional verbal and written communication skills, with the ability to translate technical concepts into clear, compelling messaging
• Demonstrated ability to work cross-functionally and influence stakeholders without direct authority
• Comfort in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
• Experience marketing to developers or technical buyers, ideally in open-source, AI, or infrastructure, is a plus
• Chinese as a working language, is a must have

What We Offer

• Work-Life Balance: Hybrid work policy
• Holiday benefits
• Relocation allowance
• Mental and Physical Health Support: Supplementary insurance
• Vaccination benefits
• Annual health check
• EAP
• Fitness subsidy
• AI and Facilities: Macbook
• $1000/month AI experience subsidy