Product Marketing Specialist - Remote

Velera; United States; Remote; USD 75,000 - 97,000; Full time

Job summary

A leading company in financial services is looking for a Product Marketing Specialist to research, develop, and execute effective marketing strategies. This remote role focuses on managing marketing collateral and maximizing the effectiveness of campaigns through data analysis and client collaboration, enabling credit unions to thrive in a competitive landscape.

Benefits

Competitive wages

Medical with telemedicine

Dental and Vision

401k with employer match

Tuition Reimbursement

Paid Time Off (PTO)

Maternity, Parental, Family Care

Community Volunteer Time Off

Flexible Spending Accounts (FSA)

Wellness program

Qualifications

• Requires a Bachelor’s degree, preferably in Marketing or related fields, and an MBA is a plus.
• Must have expert knowledge of the Adobe Creative Suite and four years of quantitative analysis experience.
• Experience in managing workflows and assignments essential.

Responsibilities

• Responsible for researching and deploying marketing campaigns across various channels.
• Oversees the marketing collateral projects and acts as a primary contact for marketing efforts.
• Analyzes data to enhance marketing effectiveness and presents recommendations to clients.

Skills

Quantitative analysis

Relationship management

Data analysis

Creative direction

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

Adobe Creative Suite

Job description

Product Marketing Specialist - Remote page is loaded

Product Marketing Specialist - Remote

Apply locations Remote-USA time type Full time posted on Posted Yesterday job requisition id 8220

Join the People Helping People

PSCU/Co-op Solutions is now Velera! PSCU and Co-op Solutions became a single entity on January 2, 2024, and our new company name was announced on May 7, 2024. Our new brand represents our combined company’s shared mission and unique ability to drive velocity and positive momentum for credit union success in a new era of financial services.

The Opportunity:

We are seeking a talented Product Marketing Specialist who will be responsible for researching, deploying and measuring the effectiveness of multiple marketing channels (e.g. direct mail, email, mobile, online, phone).The goal is to deliver personalized, relevant, and timely communications associated with marketing campaigns to credit unions’ members. Ultimately, this position will enable credit unions to successfully compete in the marketplace by implementing cross-channel marketing strategies.

The Product Marketing Specialist is also responsible for managing the selection and relevance of all marketing creative available to our Member Owners, including letter and email templates, website creation and overseeing any marketing collateral used within the Portfolio Marketing and Communications team and application.

This role is the primary contact and workflow coordinator for all marketing collateral projects which require collaboration among different departments within Velera.

In addition, this position provides marketing campaign management functions, including assignment of between five and seven credit unions. When acting as a Consultant, transforms data-driven findings and conclusions into actionable recommendations and results-oriented campaigns for the benefit of member/owner credit unions. Responsible for finding meaningful patterns, trends and relationships by drilling through, analyzing and summarizing large amounts of data and communicating and explaining the findings effectively to member/owner clients of various levels of functional and technical expertise.

Assist credit unions with achieving portfolio growth through management of data, campaign planning/execution, and forecasting campaign results through planning sessions, consulting and portfolio review directly with credit unions.

Day in the Life:

• Research the viability of new marketing channels available within Velera and set strategic goals to make them available for campaigns.

• Research, collaborate, design and implement alternative marketing channels offered by outside vendors.

• Develop and maintain a user’s guide and best practices document for all marketing channel options available.

• Provide strategic recommendations for the use and measurement of the different marketing channels available.

• Execute cross-channel marketing campaigns to test and collect measurable results.

• Evaluate the success of different marketing channels by calculating response rates and ROI and documenting results.

• Analyze performance of different channels and recommend enhancements to improve response rates.

• Understand and influence customer behavior through data analysis and industry understanding.

• Design creative marketing direction for custom projects.

• Provide quality control over projects.

• Consult with key personnel (including executive management level) at assigned credit unions monthly to identify, develop and implement strategies that leverage the effective use of Velera’s solutions to drive the growth and success of the clients debit/credit card portfolios.

• Leverage knowledge of data querying and summarization tools to process large databases, to transform the raw data into business information that helps clients fulfill strategic objectives.

• Develop and execute strategic recommendations; including specific marketing campaigns and cross-selling of complimentary solutions.

• Develop, enhance, maintain and use financial performance models to develop and understand projected performance of proposed recommendations.

• Lead the department in maintaining infrastructure and implementing new systems supporting new applications, products and services for PSCU and our member credit unions.

Qualifications:

• Bachelor’s degree in Marketing, Mathematics, Accounting, Finance or Computer Programming or combination of education and experience required. MBA preferred.

• Expert knowledge of the Adobe Creative Suite is required.

• Four (4) years quantitative analysis experience or direct credit/debit experience required.

• Five (5) years relationship management required.

• Experience in managing workflows and assignment of business based upon abilities.

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners. Learn more about our commitment to Diversity, Equity, and Inclusion HERE !

Pay Equity

$75,800.00

to

$96,700.00

Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company provided contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and Well-being: Employee Assistance Program (EAP)

• Tuition Reimbursement

• Wellness program

• Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following"EEO is the Law" Poster and the"EEO is the Law" Poster Supplement . Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.

Velera is an E-Verify Employer. Review the E-Verify Poster here (English and Spanish). For information regarding your Right To Work, please click here (English and Spanish poster).

As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [e-mail] for assistance.

An Inclusive Atmosphere Where Possibilities are Delivered

“Our Momentum. Your Moment.” At Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, you’ll find it’s your time to join our exceptional culture and shine.

If you want to help shape an industry, challenge yourself and invest in your future, you’ve come to the right place. Velera is a highly accessible environment where you’re empowered to think on your feet, work from your heart and discover the very best version of your professional and personal self.

Your Voice Matters and Your Contributions are Rewarded

You’ll be glad to know that you don’t have to wait your turn for the best opportunities to present themselves at Velera. Our atmosphere is designed for those who have a curious mindset and aren’t afraid to challenge the status quo. We invite you to bring your voice to our diverse team and take advantage of the wide variety of resources available to you.

Powered by supportive leadership and innovative technology, we have exceptional learning, training and leadership development programs, as well as online courses to help you claim the brighter, more meaningful future you’ve always imagined.

We Help Credit Unions Deliver Possibilities

Velera has a proud history as an empowering resource for credit unions and their members, enabling them to optimize operations and realize sustained success.

How have we done that? It starts by investing heavily in leading-edge technological innovations. It continues by building a track record of quality service and having the courage to lead. Now, as we continue to grow and help our credit unions prepare for the future, we’re well-positioned to build on our exhilarating momentum.

Committed to service excellence and focused on innovation, Velera’s payment processing, risk management, data and analytics, loyalty programs, digital banking, marketing, strategic consulting and mobile platforms help deliver possibilities and seamless member experiences. Comprehensive, 24/7/365 member support is provided by contact centers located throughout the United States.

• Service Excellence – Delivering the Best

We provide credit unions and their members with state-of-the-heart service.

• Security – Protecting Vital Interests

We stop threats before they can cause damage.

• Digital Solutions – Presenting the Future

We make it possible for members to conveniently experience the best in credit union services.

• Strategic Growth – Opening New Opportunities

As the perfect partner with all the right tools, we help credit unions achieve their goals.