Product Marketing Specialist: GTM & Messaging Pro

Wolters Kluwer; Montpelier (VT); On-site; USD 57,000 - 98,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

Wolters Kluwer in the United States seeks a Product Marketing Specialist to translate market insights into compelling positioning, messaging, and launch materials. You will partner with Marketing, Product, Sales and other teams to shape strategy and support market alignment.

You will analyze customer needs and trends, develop audience segments and use-case narratives, and draft positioning and collateral. The role emphasizes collaboration, data interpretation, and driving successful campaigns

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Work experience in Healthcare, Life Sciences, Phar or a related field is preferred.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market and Customer Analysis

Data Interpretation

Content Development

Project Coordination

Collaboration

Education

Bachelor's degree

Tools

Microsoft Office

CRM

Excel

AI tools

PowerPoint

Marketing platforms

Job description

Wolters Kluwer in the United States seeks a Product Marketing Specialist to translate market insights into compelling positioning, messaging, and launch materials. You will partner with Marketing, Product, Sales and other teams to shape strategy and support market alignment.

You will analyze customer needs and trends, develop audience segments and use-case narratives, and draft positioning and collateral. The role emphasizes collaboration, data interpretation, and driving successful campaigns