Product Marketing Specialist

TESSCO Technologies; Eden Prairie (MN); On-site; USD 65,000 - 80,000; Full time

Job summary

A leading technology company seeks a Product Marketing Specialist to manage outbound marketing activities. You'll develop strategies for vendor Channel Partners, drive demand through innovative marketing programs, and collaborate with sales to enhance product success. Ideal candidates should possess strong analytical skills and previous experience in a technology-focused marketing role.

Benefits

401K with company match

Medical, dental, vision, and prescription plans

Tuition subsidy

Remote/Hybrid working schedule

Qualifications

• Ability to coordinate and manage small teams.
• Experience in wireless, IoT, M2M or cellular preferred.
• Very detail-oriented with strong analytical skills.

Responsibilities

• Develop and oversee marketing plans for vendor Channel Partners.
• Drive lead generation and market awareness campaigns.
• Collaborate with vendor marketing teams for content development.

Skills

Analytical skills

Excellent communication

Attention to detail

Education

2-year degree or equivalent work experience in Marketing

Tools

Marketing Automation Platforms

CRM systems

Job description

Join to apply for the Product Marketing Specialist role at TESSCO Technologies

Join to apply for the Product Marketing Specialist role at TESSCO Technologies

This range is provided by TESSCO Technologies. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $80,000.00/yr

An exciting career as aProduct Marketing Specialist is available at GetWireless!

The Product Marketing Specialist is responsible for the outbound marketing activities for assigned products with current Channel Partners. This will involve developing the messaging and positioning for products. Product Marketing Specialists conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.

Responsibilities

• Strategic Marketing Plan – Develop, implement and oversee a marketing plan and related campaigns for specific vendor Channel Partners in order to expand market share and pursue aggressive growth targets; work closely with the GetWireless and vendor (corporate) marketing teams to report progress and ROI assessment on all campaigns
• Demand Creation / Lead Generation - Marketing program of key Channel Partners (VAR’s, integrators, etc.) to drive lead generation and market awareness campaigns using marketing tools for nurture and awareness campaign management
• Content Development – Work closely with vendor marketing teams to develop content for campaigns and product launches
• Sales Support – Support Regional Sales Executives with marketing content needs for assigned vendor, or strategic campaigns to drive overall growth for assigned product line.
  
  

Qualifications

• 2-year degree or equivalent work experience in Marketing
• Previous experience working in wireless, IoT, M2M or cellular preferred
• Experience with Marketing Automation Platforms and CRM systems
• Experience managing marketing budgets
• Ability to coordinate and manage small teams of people and influence senior staff
• Excellent communicator who uses proper grammar and spelling when speaking and writing.
• Very detail-oriented with strong analytical skills
• Ability and willingness to be part of a team that strives for success
  
  

Why Join Our Team?

• 401K with a company match to help you invest in your future
• Comprehensive medical, dental, vision, and prescription plans to keep you at your best
• Hone your skills or learn new ones with tuition subsidy
• Remote/Hybrid working schedule
  
  

GetWireless, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Telecommunications

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