Product Marketing & Sales Education Leader

McElroy Metal; Bossier City (LA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Employee Stock Ownership Program

Comprehensive medical plan

Dental plan for full-time employees

Life insurance for full-time employees

Educational Assistance Program

401(k) with match and profit sharing

Job summary

McElroy Metal seeks a Product Marketing & Sales Education Leader in Bossier City, LA to connect our products with the people who sell, specify, purchase, and install them. You’ll turn complex product information into clear, compelling content across formats and channels.

The ideal candidate writes well, presents effectively, and enjoys learning technical products to make them understandable and relevant for diverse audiences.

Qualifications

• Ability to learn technical products and translate complex information into clear, useful content.
• Experience creating content and training materials for multiple audiences and formats.
• Strong writing, editing, and presentation skills.
• Ability to manage multiple projects with attention to detail.
• Experience collaborating with sales, technical services, and marketing teams.

Responsibilities

• Develop clear, accurate product content communicating features, applications, benefits, and value.
• Create content across channels: website, blogs, newsletters, social, podcasts, video, and collateral.
• Develop and deliver product education for internal and external audiences across formats.
• Partner with Sales, Technical Services, Marketing and SMEs to ensure accuracy and consistency.
• Adapt core product information for different audiences and technical levels.

Skills

Strong writing

Translate technical info

Content development

Presentations

Project management

Cross-functional teamwork

Education

Bachelor’s degree or equivalent

Tools

CRM/marketing automation

Video/ podcasts/ webinars

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Clerical Bossier City, LA, US

About McElroy Metal

McElroy Metal is a leading manufacturer of metal roofing, metal siding and sub-structural components with 14 manufacturing facilities, 28 Service Centers and 44 Metal Mart locations across the US.

After three generations of family ownership, McElroy transitioned to an employee-owned company (ESOP) in 2022. Ian McElroy, who continues to serve as the President of McElroy Metal, shared the reason for the change, "The one constant trait during our 60-year history is the influence and support of employees. Throughout the country, McElroy Metal is blessed to have loyal team members, including many that have dedicated decades of service to the company. As a show of appreciation, McElroy Metal team members are now employee owners of McElroy Metal.”

• Employee Stock Ownership Program
• Comprehensive medical plan for all full-time employees and their dependents
• Dental plan for all regular full-time employees
• Life insurance for all regular, full-time employees at no cost to the employee
• Employee Assistance Program for all our employees and their immediate family members
• Short-term and Long-term disability insurance for all regular, full-time employees at no cost to the employee
• Educational Assistance Program
• 401(k) Plan, a company match and a profit-sharing plan
• Vacation, Paid Holidays, and Paid Sick Leave for regular, full-time employees
• Financial performance incentive programs
• In-house and outside employee training and development opportunities

Summary

McElroy Metal is currently seeking a Product Marketing & Sales Education Leader to join our corporate marketing team in Bossier City, Louisiana. The Product Marketing & Sales Education Leader connects McElroy Metal’s products and technical expertise with the people who sell, specify, purchase, and install our products. This role turns complex product information into clear, compelling content and education across multiple formats and channels. The ideal candidate is a strong writer, presenter, and communicator who enjoys learning technical products and making them understandable and relevant to different audiences.

Responsibilities

• Develop clear, accurate product content that communicates McElroy Metal product features, applications, benefits, and value.
• Create content across multiple channels and formats, including website content, blogs, newsletters, LinkedIn and social content, podcasts, video, presentations, and print/digital collateral.
• Develop and deliver product education for both internal and external audiences through live, virtual, recorded, and digital formats.
• Partner with Sales, Technical Services, Marketing, and other subject matter experts to ensure product content and education are accurate, relevant, and consistent.
• Adapt core product information for different audiences and levels of technical knowledge rather than taking a one-size-fits-all approach.

Required Experience/Skills

• Strong writing, editing, proofreading, presentation, and verbal communication skills.
• Ability to learn technical products and translate complex information into clear, useful content.
• Experience developing content, training materials, and presentations for multiple audiences and formats.
• Strong organizational skills, attention to detail and accuracy, and ability to manage multiple projects.
• Ability to work effectively with technical experts, sales professionals, and cross-functional teams.
• Bachelor’s degree in marketing, communications, business, education, or a related field, or equivalent relevant experience.
• Background in product marketing, sales education, technical marketing, or a related discipline.
• Familiarity with manufacturing, construction, building products, or other technical product environments.
• Proficiency with digital content platforms and tools, including CRM/marketing automation, video, podcasts, webinars, and online learning.

What Success Looks Like

Within the first year, the Product Marketing & Sales Education Leader will:

• Establish a strong working knowledge of McElroy Metal’s key products and applications.
• Build effective relationships with Sales, Marketing, Technical Services, and other internal stakeholders.
• Improve the quality, consistency, and availability of product content, sales tools, and educational resources.
• Become a trusted resource for translating technical product knowledge into effective marketing, sales, and educational content.

Visit our McElroyMetal.com employment page for more information about our company, our locations, and how to join the McElroy Metal team.

McElroy Metal will consider qualified applicants with a criminal history. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if McElroy Metal is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

McElroy Metal is an equal opportunity employer. We provide an inclusive environment that allows each employee to be their best based upon their merit, talent and aspiration. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

McElroy Metal is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. Requests for an accommodation should be made with the hiring manager.