Product Marketing Partner, Home Equity

Citizens; Westwood (MA); Hybrid; USD 86,000 - 105,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision coverage

Retirement benefits

Maternity/paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens is seeking a Product Marketing Partner for Home Equity to drive growth across the Home Equity business. You will collaborate with the Home Lending Marketing Growth Strategist to shape strategy, create high-impact plans, and execute multi-channel campaigns that boost engagement, acquisition, utilization, and retention.

You will become the subject matter expert on Home Equity offerings, analyze market data, and translate insights into messaging and lifecycle programs.

Qualifications

• 5-6 years of experience in marketing, executing digital and multichannel lead generation and/or brand campaigns.
• Bring a customer centric approach.
• Analytical mindset with comfort using performance data, customer insights, and market intelligence to inform decisions.
• Excellent communication skills, with the ability to turn complex business needs into clear, customer-focused messaging.
• Curiosity, creativity, and a passion for improving customer experience.
• Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.
• Strong ability to collaborate across functions, influence partners, and manage priorities.

Responsibilities

• Become subject matter expert on our Home Equity product offering and customer experience.
• Gather and analyze market, consumer and competitive intelligence to help inform marketing strategies
• Shape how customer insights translate into end-to-end marketing strategy and execution
• Conduct competitive analysis to inform positioning, messaging, and campaign strategy
• Own marketing calendar
• Support strategy and creative development for product launches.
• Guide value proposition messaging
• Help explore new marketing partnerships, media opportunities and strategies.
• Partner with the Marketing Manager to write and/or review creative briefs
• Support the development and execution of multi-channel lifecycle programs that support customer engagement and growth.
• Monitor campaign performance, customer behavior, category trends, and competitive insights to identify opportunities for optimization.

Skills

Marketing strategy

Multichannel campaigns

Analytical mindset

Customer-centric

Communication skills

Cross-functional collaboration

Job description

Product Marketing Partner, Home Equity

At Citizens, we help customers reach their potential with tailored advice, innovative solutions, and meaningful financial guidance. Our Home Lending team is committed to helping customers achieve their homeownership goals - whether they are buying a home, refinancing a mortgage, or using their home's equity to fund what matters most.

Description

Product Marketing Partner, Home Equity

At Citizens, we help customers reach their potential with tailored advice, innovative solutions, and meaningful financial guidance. Our Home Lending team is committed to helping customers achieve their homeownership goals - whether they are buying a home, refinancing a mortgage, or using their home's equity to fund what matters most.

We are looking for a strategic, collaborative, and results-driven Product Marketing Partner to join our cross-functional marketing team to help us accelerate growth for our Home Equity business. In this job, you will partner directly with the Home Lending Marketing Growth Strategist to help shape marketing strategy, build high-impact plans, and support the development and execution of multi-channel campaigns that drive engagement, customer acquisition, utilization, and retention. This is an exciting career opportunity to join an exceptional team within a business that is a leading HELOC provider in the country, while helping customers pay for things that are important to them.

Primary Responsibilities Include

• Become subject matter expert on our Home Equity product offering and customer experience.
• Gather and analyze market, consumer and competitive intelligence to help inform marketing strategies
• Shape how customer insights translate into end-to-end marketing strategy and execution
• Conduct competitive analysis to inform positioning, messaging, and campaign strategy
• Own marketing calendar
• Support strategy and creative development for product launches.
• Guide value proposition messaging
• Help explore new marketing partnerships, media opportunities and strategies.
• Partner with the Marketing Manager to write and/or review creative briefs
• Support the development and execution of multi-channel lifecycle programs that support customer engagement and growth.
• Monitor campaign performance, customer behavior, category trends, and competitive insights to identify opportunities for optimization.

Qualifications, Education, Certifications And/or Other Professional Credentials

• Required Qualifications
  • 5-6 years of experience in marketing, executing digital and multichannel lead generation and/or brand campaigns
  • Bring a customer centric approach
  • Analytical mindset with comfort using performance data, customer insights, and market intelligence to inform decisions.
  • Excellent communication skills, with the ability to turn complex business needs into clear, customer-focused messaging.
  • Curiosity, creativity, and a passion for improving customer experience.
  • Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.
  • Strong ability to collaborate across functions, influence partners, and manage priorities.
• Preferred Qualifications
  • Lifecycle marketing, journey mapping a plus.

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F 8:30 - 5:30, Hybrid schedule, 4 days in office in Westwood, MA and 1 day remote.

Pay Transparency

The salary range for this position is $86,000-$105,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizen's paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Posting End Date: 09/30/2026