Home Equity Growth Marketing Partner

Citizens; Westwood (MA); Hybrid; USD 86,000 - 105,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision coverage

Retirement benefits

Maternity/paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens is seeking a Product Marketing Partner for Home Equity to drive growth across the Home Equity business. You will collaborate with the Home Lending Marketing Growth Strategist to shape strategy, create high-impact plans, and execute multi-channel campaigns that boost engagement, acquisition, utilization, and retention.

You will become the subject matter expert on Home Equity offerings, analyze market data, and translate insights into messaging and lifecycle programs.

Qualifications

• 5-6 years of experience in marketing, executing digital and multichannel lead generation and/or brand campaigns.
• Bring a customer centric approach.
• Analytical mindset with comfort using performance data, customer insights, and market intelligence to inform decisions.
• Excellent communication skills, with the ability to turn complex business needs into clear, customer-focused messaging.
• Curiosity, creativity, and a passion for improving customer experience.
• Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.
• Strong ability to collaborate across functions, influence partners, and manage priorities.

Responsibilities

• Become subject matter expert on our Home Equity product offering and customer experience.
• Gather and analyze market, consumer and competitive intelligence to help inform marketing strategies
• Shape how customer insights translate into end-to-end marketing strategy and execution
• Conduct competitive analysis to inform positioning, messaging, and campaign strategy
• Own marketing calendar
• Support strategy and creative development for product launches.
• Guide value proposition messaging
• Help explore new marketing partnerships, media opportunities and strategies.
• Partner with the Marketing Manager to write and/or review creative briefs
• Support the development and execution of multi-channel lifecycle programs that support customer engagement and growth.
• Monitor campaign performance, customer behavior, category trends, and competitive insights to identify opportunities for optimization.

Skills

Marketing strategy

Multichannel campaigns

Analytical mindset

Customer-centric

Communication skills

Cross-functional collaboration

Job description

Citizens is seeking a Product Marketing Partner for Home Equity to drive growth across the Home Equity business. You will collaborate with the Home Lending Marketing Growth Strategist to shape strategy, create high-impact plans, and execute multi-channel campaigns that boost engagement, acquisition, utilization, and retention.

You will become the subject matter expert on Home Equity offerings, analyze market data, and translate insights into messaging and lifecycle programs.