Product Marketing Manager, Wireless GTM & Growth

Google; New York (NY); On-site; USD 141,000 - 205,000; Full time

Job summary

Google Fi Wireless is seeking a Product Marketing Manager to own end-to-end GTM strategy, accelerating growth and subscriber engagement across Google Fi products. You will craft positioning, messaging, and asset development to drive launches that resonate with users.

Partner with Product, Engineering, Legal, PR, and Growth to guide go-to-market plans, measure outcomes, and ensure cross-functional alignment across multiple U.S. locations including New York, Mountain View, and Playa Vista.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a Marketing Manager or Product Marketing role.
• Experience in building and executing technology Go-To-Market (GTM) programs.

Responsibilities

• Drive cross-channel GTM strategy across web, CRM, paid media, and retail placements for feature, device, and promo launches.
• Lead product positioning and campaign messaging informed by insights, securing cross-functional and legal approvals.
• Lead development of high-performing marketing assets—including landing pages, videos, emails, and ads- across core and partner surfaces.
• Collaborate with Product, Engineering, Legal, PR, and Growth teams to align planning, reviews, and launch approvals.
• Align leaders on GTM strategy, launch milestones, campaign performance, and budget allocation.

Skills

GTM strategy experience

Cross-functional collaboration

Marketing leadership

Education

Bachelor's degree or equivalent

Job description

Google Fi Wireless is seeking a Product Marketing Manager to own end-to-end GTM strategy, accelerating growth and subscriber engagement across Google Fi products. You will craft positioning, messaging, and asset development to drive launches that resonate with users.

Partner with Product, Engineering, Legal, PR, and Growth to guide go-to-market plans, measure outcomes, and ensure cross-functional alignment across multiple U.S. locations including New York, Mountain View, and Playa Vista.