Product Marketing Manager, Google Fi Wireless

Google; Mountain View (CA); On-site; USD 141,000 - 205,000; Full time

Job summary

Google Fi Wireless is seeking a Product Marketing Manager to own end-to-end GTM strategy, accelerating subscriber growth and loyalty. You will define positioning, messaging, and campaigns, and collaborate with Product, Engineering, Legal, PR, and Growth to drive launches and performance across core and partner surfaces.

The role emphasizes user-focused marketing, data-driven decision making, and close work with executive stakeholders to secure approvals and funding.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a Marketing Manager or Product Marketing role.
• Experience in building and executing technology Go-To-Market (GTM) programs.

Responsibilities

• Drive cross-channel GTM strategy across web, CRM, paid media, and retail placements for launches.
• Lead product positioning and campaign messaging informed by insights with cross-functional and legal approvals.
• Develop high-performing marketing assets across landing pages, videos, emails, and ads.
• Collaborate with Product, Engineering, Legal, PR, and Growth to align planning and launches.
• Align leaders on GTM strategy, milestones, and budget allocation.

Skills

Marketing

Product Marketing

Go-To-Market

Cross-functional collaboration

Education

Bachelor's degree or equivalent practical experience

Tools

AI productivity tools

Job description

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; Los Angeles, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a Marketing Manager or Product Marketing role.
• Experience in building and executing technology Go-To-Market (GTM) programs.

Preferred qualifications

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Experience in subscription marketing for digital products or recurring-business models.
• Experience in executing end-to-end product or feature launches, from creative briefing to performance tracking.
• Experience translating consumer insights or market research into product positioning and marketing strategies.
• Experience managing relationships with cross-functional leadership or executive stakeholders.

About the job

As a Product Marketing Manager for Google Fi Wireless, you will own the end-to-end strategy to accelerate business growth, developing go-to-market strategies that attract, engage, and retain a loyal base of subscribers.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Drive cross-channel GTM strategy across web, customer relationship management (CRM), paid media, and retail placements for feature, device, and promo launches.
• Lead product positioning and campaign messaging informed by insights, securing cross-functional and legal approvals.
• Lead development of high-performing marketing assets—including landing pages, videos, emails, and ads—across core and partner surfaces.
• Collaborate with Product, Engineering, Legal, PR, and Growth teams to align planning, reviews, and launch approvals.
• Align leaders on GTM strategy, launch milestones, campaign performance, and budget allocation.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .