Product Marketing Manager - Wearables, Lifecycle

Meta; Menlo Park (CA); On-site; USD 128,000 - 186,000; Full time

Job summary

An established industry player is seeking a Product Marketing Manager to lead lifecycle strategies for innovative wearables. This role involves creating impactful marketing programs that enhance customer engagement and retention. Collaborating with cross-functional teams, you will leverage data insights to drive customer education and satisfaction. Join a dynamic team focused on shaping the future of wearable technology and making a significant impact in the market. If you are passionate about product marketing and eager to contribute to groundbreaking advancements, this opportunity is perfect for you.

Benefits

Bonus

Equity

Comprehensive Benefits

Qualifications

• 7+ years in product marketing or lifecycle marketing.
• Experience with cross-functional projects and customer engagement.

Responsibilities

• Develop lifecycle programs for wearables focusing on retention and engagement.
• Partner with teams to enhance customer experiences and education.

Skills

Product Marketing

Lifecycle Marketing

CRM

Quantitative Analysis

Qualitative Analysis

Effective Communication

Education

MS/MBA or equivalent experience

Job description

Product Marketing Manager - Wearables, Lifecycle

It’s an exciting time to join the Wearables Product Marketing Team. Ray-Ban Meta Smart Glasses have had a positive response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. With loads of new software capabilities each month, Ray-Ban Meta Smart Glasses just keep getting better. As our customer base grows, we need a PMM to join our team to build the lifecycle strategy from the ground up. We’re looking for a Product Marketing Manager to join our Post-Purchase team. You will build lifecycle marketing strategies for Wearables focused on education, feature discovery, retention, and engagement. You’ll partner closely with marketing and product to understand the key moments in the customer journey, and deliver valuable and effective communications across a mix of channels including email, push, Meta View app, Ray-Ban Meta audio cues, and other Meta channels. In partnership with our Data Science team, you’ll identify key behavioral signals and accompanying customer experiences that increase retention and engagement. In this role, you’ll join a team of In-Market Wearables PMMs, working in service of accelerating the next phase of growth for Meta Wearables worldwide.

Responsibilities

1. Develop lifecycle program for wearables from the ground up including building acquisition, activation, retention, and engagement programs.
2. Partner closely with Data Science and Marketing teams to identify key moments across the customer journey that educate, delight, and engage our customers.
3. Partner with Product Marketing peers to support ongoing discovery, education, and engagement with experiences as they continuously improve.
4. Partner with growth functions across Product, Marketing, and PMM to turn customers into advocates with their friends and family.
5. Deliver cross-channel, customer-centric programs focused on retention and engagement.

Minimum Qualifications

1. 7+ years of professional experience in product marketing, lifecycle marketing, or CRM.
2. Experience leading projects that are highly cross-functional and require both quantitative and qualitative thinking.
3. Experience synthesizing qualitative and quantitative insights to inform strategy.
4. Experience working with cross-functional, matrixed teams with high degrees of ambiguity.
5. Effective communication skills and experience creating documents and presentations.
6. Experience with global products, consumer tech, or Consumer Packaged Goods brands that continuously evolve and need ongoing customer education and lifecycle management.

Preferred Qualifications

1. Product marketing, lifecycle marketing, or CRM experience with a track record of driving business growth.
2. Experience managing across a portfolio of products from leading initiatives that work across a multi-product portfolio and on any one product.
3. Experience driving initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement, and performance assessment.
4. 7+ years of professional experience in product marketing and/or technology.
5. MS/MBA degree or equivalent experience.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Compensation

US$128,000/year to US$186,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

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