Product Marketing Manager

WilioT Ltd; San Francisco (CA); Hybrid; USD 110,000 - 130,000; Full time

Job summary

An innovative company is seeking a Product Marketing Manager to define and communicate the go-to-market strategy for their groundbreaking IoT solutions. This role involves developing product positioning and messaging, conducting market research, and creating compelling content that resonates with diverse audiences. You will collaborate with cross-functional teams to drive product awareness and adoption, making a significant impact in the rapidly evolving tech landscape. If you have a passion for technology and a knack for storytelling, this opportunity is perfect for you.

Qualifications

• 3-5 years of product marketing experience, preferably in IoT.
• Strong writing skills to translate technical concepts into benefits.

Responsibilities

• Develop product positioning and messaging based on customer insights.
• Conduct market research to identify trends and opportunities.
• Create compelling content for various marketing channels.

Skills

Product Marketing

Market Research

Content Creation

Sales Enablement

Communication Skills

Education

Bachelor's Degree

Experience in IoT Industry

Tools

AI Tools

Digital Marketing Platforms

Job description

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Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision was to develop an IoT sticker, a computing element that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging—things previously disconnected from the IoT. This revolutionary mixture of cloud and semiconductor technology is being used by some of the world’s largest consumer, retail, food, and pharmaceutical companies to change the way we make, distribute, sell, use, and recycle products.

Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm, and PepsiCo.

We’re looking for a Product Marketing Manager with 3-5 years of experience to help define and communicate the go-to-market strategy and create a variety of content. You’ll help develop product positioning, support launches, and create go-to-market assets that empower our Sales, Marketing, and Partner teams. S/he will be instrumental in articulating our value proposition to diverse audiences and create compelling content that drives adoption for our ambient IoT solutions for supply chains.

Please note this is a hybrid role requiring 3 days/week in our San Diego or San Francisco office.

Responsibilities:

• Product Positioning and Messaging: Develop positioning, messaging, and product narratives based on customer insight and market context. Collaborate closely with product management to understand product features, benefits, and target market segments, and translate technical details into customer-focused benefits.
• Go-to-Market: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities. Develop GTM strategies and tactics to drive product awareness, adoption, and revenue growth. Plan and execute product launches in collaboration with Product, Marketing, and Sales. Support analyst relations and industry outreach with clear, differentiated narratives.
• Content Creation: Create compelling content, including presentations, product datasheets, whitepapers, case studies, website content, blog posts, videos, webinars, and other materials to communicate the value proposition of our offerings. Translate technical features into customer-facing benefits across multiple formats and audiences.
• Sales Enablement: Create and maintain pitch decks, battlecards, product briefs, and case studies.
• Market Intelligence: Spearhead strategic market intelligence by analyzing competitors, industry trends, and emerging technologies to inform compelling messaging and uncover product innovation opportunities. Transform competitive insights into actionable recommendations that drive product evolution and maintain market leadership.
• Demand Generation: Support demand generation activities by contributing to the development of marketing campaigns, lead generation programs, and customer acquisition initiatives. Collaborate across Marketing to develop targeted messaging and content for digital marketing channels, events, and tradeshows.
  
  

Requirements:

• 3-5 years of experience in product marketing, preferably in the IoT industry or a platform B2B company
• Experience working in a startup or fast-growing technology company required
• Strong writing and communication skills, with the ability to translate complex technical concepts into clear, benefit-driven messaging
• Experience working cross-functionally with Product, Sales, and Marketing teams across time zones
  
  

Preferred Skills

• Background in digital transformation for supply chain; IoT; RFID; enterprise software; or deep tech
• Experience driving and managing the creation of supporting project requirements, scripts, test environments, and content
• Experience delivering or supporting the delivery of technical product demos
• Intermediate visual design skills for creating compelling content (e.g., Infographics)
• Familiarity with supply chain and logistics
• Proficiency using AI
• Exposure to analyst relations or category creation initiatives
  
  

The salary range for this position is $110,000 - $130,000 USD annually.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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