Product Marketing Manager [REMOTE]

Iteris; United States; Remote; USD 123,000 - 138,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to enhance pedestrian safety through innovative sensor products. This remote role involves market research, strategy development, and cross-functional collaboration to drive product adoption in the transportation industry.

Benefits

Incentive-based yearly bonus

401(k) with immediate matching

Open Paid-Time-Off (PTO)

Comprehensive medical coverage

Life insurance

Disability coverage

Education assistance program

Qualifications

• Over five years of experience in product marketing or related roles.
• Proven track record of successful product marketing strategies.

Responsibilities

• Conduct market research to understand industry trends.
• Develop positioning and messaging strategies for products.
• Drive product launches and execute marketing campaigns.

Skills

Analytical Skills

Communication

Collaboration

Innovation

Education

Bachelor's degree in Marketing

MBA

Job description

Iteris is seeking a talented and experienced Product Marketing Manager to join our team, focusing on our sensor products that help transportation professionals at agencies support mobility on the roadways and in communities. A particular focus in this role will be on Vantage PedSafe, a proactive safety system that enhances pedestrian safety at signalized intersections and midblock crossings. It uses radar to detect pedestrians in crosswalks can activate critical safety countermeasures. The Product Marketing Manager will play a crucial role in developing and executing marketing strategies to drive awareness, demand, and adoption of Iteris products in the transportation industry.

This position is remote however, if the incumbent lives within a commutable distance from either our Austin, TX or Santa Ana, CA offices, the schedule will be hybrid.

What you will be doing:

• Conduct market research to understand industry trends, customer needs, and competitive landscape


• Define and articulate clear value propositions for Iteris sensors, highlighting their unique features and benefits


• Develop positioning and messaging strategies to effectively communicate the value of the products to target audiences


• Collaborate with cross-functional teams, including product management, sales, and marketing peers, to develop comprehensive go-to-market plans


• Drive product launches, ensuring successful execution of marketing campaigns and initiatives to generate demand and drive adoption


• Develop sales enablement materials, such as sales presentations, product collateral, and competitive battlecards, to support the sales team


• Create compelling marketing content, including website copy, blog posts, whitepapers, case studies, webinars and videos, to educate and engage prospects and customers


• Work with internal and external stakeholders to develop thought leadership content and industry insights related to transportation


• Develop and execute multi-channel marketing campaigns to generate leads with a waterfall model and nurture prospects throughout the sales funnel


• Utilize digital marketing tactics, such as email marketing, social media, SEO, SEM, and content syndication, to drive traffic and conversions


• Measure and analyze campaign performance, optimizing strategies based on key performance indicators and insights


• Build and maintain relationships with customers, partners (re-sellers) and key stakeholders to gather feedback, understand use cases, and identify opportunities for product enhancements


• Cultivate a community of advocates and champions, leveraging customer testimonials, case studies, and success stories

What you need to be successful in this role:

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus


• Over five (5) years of experience in product marketing or related roles, preferably in the technology or transportation industry


• Proven track record of developing and executing successful product marketing strategies and campaigns


• Strong analytical skills and ability to leverage data to make informed decisions and optimize marketing performance


• Excellent written and verbal communication skills, with the ability to effectively communicate complex concepts to diverse audiences


• Highly collaborative with the ability to work cross-functionally and influence stakeholders at all levels


• Passion for innovation, technology, and making a positive impact in the transportation industry

Iteris anticipates paying between $123,300 and $137,300 for this role. However, actual pay offered may vary depending on job related knowledge, skills, and experience.

#LI-REMOTE

What's in it for you:

• Incentive-based yearly bonus


• 401(k) with immediate matching and no vesting period


• Open Paid-Time-Off [PTO]


• Comprehensive medical, dental, and vision coverage


• Life insurance


• Medical reimbursement plans


• Disability coverage


• Family-friendly programs


• Education assistance program


• In-house training programs

Iteris, Inc. is a provider of smart mobility infrastructure management solutions and part of the Almaviva Group businesses serving the transportation and logistics industry. Iteris' cloud-enabled solutions help public transportation agencies, municipalities, commercial entities, and other transportation infrastructure providers monitor, visualize, and optimize mobility infrastructure to make mobility safe, efficient, and sustainable. As a pioneer in intelligent transportation systems technology, Iteris' advanced detection sensors, mobility and traffic data, software-as-a-service offerings, and consulting services represent a comprehensive range of mobility infrastructure management solutions that serve customers in the United States and internationally. For more information, visit Iteris' website at www.iteris.com.

The Almaviva Group designs, implements, and manages advanced technological solutions and systems and related logistics structures for companies and public administrations operating in a variety of sectors, including, but not limited to, transport, logistics, agriculture, digital health, defense and security, energy, utilities, financial services, industry, telecommunications, and media. For more information, visit Almaviva's website at www.almaviva.it.

Iteris, Inc. is an Affirmative Action and Equal Employment Opportunity (EEO) employer. We do not discriminate on the basis of age, race, gender identity and expression, color, sexual orientation, marital status, pregnancy or related conditions (including breastfeeding), national origin/ancestry, religion, military/veteran status, genetic information, citizenship status or any other characteristic and group protected by applicable law. Iteris, Inc. complies with the Americans with Disabilities Act to ensure equal access to all qualified individuals with a physical or mental disability. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. A valid driver's license may be required based on essential duties.