Product Marketing Manager

Meta; Menlo Park (CA); On-site; USD 130,000 - 188,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Product Marketing Manager in Menlo Park, CA. The role involves leading market assessments and driving market requirements for advertising solutions. Candidates should have over 8 years of experience in ad-tech or strategic marketing and possess strong analytical and communication skills.

The position demands effective coordination with cross-functional teams to launch innovative solutions and a focus on the go-to-market strategy for Meta's products.

Qualifications

• 8+ years of experience in ad-tech, strategic marketing, or product management within the technology sector.
• Experience collaborating across cross-functional teams.
• Effective communication with technical, business, and external stakeholders.

Responsibilities

• Lead market assessment and quantitative analysis for product requirements.
• Coordinate cross-functional projects to build solutions for advertisers.
• Own the go-to-market strategy for a portfolio of products.

Skills

Cross-functional collaboration

Analytical skills

Communication skills

Problem-solving

Education

Bachelor's Degree in Business, Marketing or Creative discipline

Job description

Product Marketing Manager# Product Marketing ManagerMenlo Park, CA+2 locationsBusiness Marketing+ 2 moreApply nowMeta is seeking a Product Marketing Manager to join our team. The products we build enable businesses to grow and communities to prosper in the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The candidate will have experience in digital advertising, monetization product management or marketing, and an understanding of the digital advertising, marketing industry. They will coordinate cross-functional work with peers to deliver results within a fast-paced environment. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. They will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and navigate evolving priorities by clarifying requirements, defining scope, and driving alignment with stakeholders.---## Product Marketing Manager Responsibilities* Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering* Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products* Coordinate cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner* Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs* Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning* Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale## Minimum Qualifications* 8+ years of experience in ad-tech, strategic marketing, product management, or management consulting within the technology sector* Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives* Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues* Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace* Communication experience that is effective with technical, business, and external stakeholders* Bachelor's Degree in Business, Marketing or Creative discipline## Preferred Qualifications* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)* MBA or other relevant advanced degree* Experience coordinating go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies* Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)---## About MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.For those who live in or expect to work from California if hired for this position, please click here for additional information.United States of America: $130,000/year to $188,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.