Product Designer, Subscriptions

Instagram; San Francisco (CA); On-site; USD 170,000 - 236,000; Full time

Job summary

Instagram at Meta is seeking an experienced Product Designer for Subscriptions. You’ll shape large-scale user experiences across billions of users, partner with PMs, engineers, researchers, and content strategists from concept to launch, and mentor teammates in a fast-paced environment.

You’ll contribute to AI-powered features, build scalable design systems, and drive measurable growth while aligning with business objectives and product strategy.

Qualifications

• 6+ years designing complex software products focusing on UX and visuals.
• Experience leading end-to-end development with XFN teams and design roadmaps.
• Experience conducting complex research studies to drive growth.
• Ability to mentor designers and influence product direction.

Responsibilities

• Lead design projects of large/ambiguous scope.
• Turn broad concepts into usable interfaces for 2B+ users.
• Design flows that simplify complex actions.
• Develop new experiences and visual systems.
• Contribute to strategic product decisions.
• Provide/receive feedback to raise design quality.

Skills

UX design

Cross-functional

Prototyping

Research

AI integration

Education

Bachelor’s degree in Design/related

Tools

Prototyping tools

Emerging tech

Job description

Subscriptions is one of Meta's most critical revenue priorities, with ambitious targets. To hit these goals, we're scaling our teams across the Subscriptions org and looking for top talent to help us get there.

Why Subscriptions?

Subscriptions represent a massive growth opportunity for Meta. We're building the infrastructure, features, and growth systems that will power recurring revenue across the entire Family of Apps. From AI-powered features to new premium tools for businesses and creators, this is high-visibility, high-impact work that directly ties to company revenue goals.

Our Focus Areas

• Subscriber & Revenue Growth - Driving acquisition, retention, and monetization across the Subs ecosystem
• New Subs & Features - Building Biz Agent Skills, Consumer AI Features, and other next‑gen subscription offerings
• Platform Simplification & Benefits Reliability - Ensuring our subscription platform is robust, scalable, and easy to build on
• Payments Capabilities - Scaling growth and metering/usage infrastructure to support subscription billing at scale
• FOA Subscription Growth - Expanding subscription offerings across IG, WhatsApp, and Facebook

Why Join?

• Revenue Impact: Directly contribute to one of Meta's fastest-growing revenue streams with clear, measurable targets.
• Visibility: This work is a top company priority with executive sponsorship and dedicated resourcing.
• Growth: Work on complex, cross-functional problems spanning payments, AI, growth, and product across the Family of Apps.
• Speed: Join a team that's moving fast with an expedited hiring process and clear mandate.

Product Designer, Subscriptions Responsibilities

• Leads and delivers design projects of large and/or ambiguous scope.
• Take broad, conceptual ideas and turn them into something useful and valuable for our 2 billion+ users.
• Design flows and experiences that simplify and distill down complex actions into usable interfaces.
• Design new experiences or layouts that evolve and define visual systems.
• Contribute to strategic decisions around the future direction of FB products.
• Give and solicit feedback from designers and a broader product team in order to continually raise our bar for quality, while also taking on mentorship.
• Lead a partnership with product managers, engineers, researchers and content strategists to oversee the user experience of a product from conception until launch.

Minimum Qualifications

• Bachelor's degree in Design, Human‑Computer Interaction, Computer Science, or a related field
• 6+ years of experience designing complex software products, end to end, with a focus on user experience, interaction, and visual design that meet business objectives
• Experience conducting complex research studies and drives business growth through design-led innovation
• Experience leading end‑to‑end development efforts, drives progress with Cross Functional Partner (XFN) teams, develops design roadmaps, and makes high‑impact decisions balancing user needs with business growth objectives
• Expertise in advanced prototyping techniques, such as creating functional prototypes or using emerging technologies

Preferred Qualifications

• Experience showcasing your end‑to‑end design process across multiple projects, that include interaction and visual design artifacts, multiple iterations, and high‑fidelity prototypes
• Experience connecting your work with other related initiatives across the company while driving collaboration
• Proven leadership in non‑product dimensions that have made a team stronger and positively impacted the work environment
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and  Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain location s, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$170,000/year to $236,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.