Product Marketing Manager, Leadership Development

LHH Recruitment Solutions; Orlando, Jacksonville (FL, FL); On-site; USD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Product Marketing Manager to lead the activation of innovative offerings in the Leadership Development sector. This role involves collaborating with cross-functional teams to drive market analysis, develop go-to-market strategies, and create impactful sales and marketing collateral. The ideal candidate will possess a strong background in product marketing, excellent communication skills, and the ability to translate data into actionable insights. Join a forward-thinking company where your contributions will significantly influence business outcomes and drive revenue growth.

Qualifications

• Proven track record in product marketing, preferably in B2B.
• Strong understanding of customer journey and marketing principles.

Responsibilities

• Drive activation of products and services in your portfolio.
• Develop and execute comprehensive go-to-market plans.

Skills

Product Marketing

Market Analysis

Go-to-Market Strategy

Communication Skills

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

CRM Systems

PowerPoint

Excel

MSTeams

Asana

Seismic

Job description

Product Marketing Manager, Leadership Development

United States

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Job ID 5708
Primary Location United States
Business Unit LHH
Department Marketing

Job Title: Product Marketing ManagerLeadership Development

Overview:

As a Product Marketing Manager at LHH, you will be responsible for driving the activation of LHH products and services in your portfolio includingsales messaging, positioning, and go-to-market activities. You will collaborate closely with cross-functional teams including product management, sales, and marketing to ensure the successful launch and ongoing sustainable promotion of LHH's offerings.

In this role you will be responsible for

Market Analysis:

• Source & apply market research to identify trends, customer needs, and competitive landscape. & partner with others to collate internal research and insights available to inform go-to-market strategy

• Identify whitespace opportunities for the Leadership Developmentportfolio.
• Partner with other parts of business includingSales, Opportunity Management & Solution experts to gather and understand customer feedback and insights to inform product roadmap and go-to-market marketing strategies.

Go-to-Market Strategy:

• Proactively develop & execute comprehensive go to market plans aligned with company and business line objectives
• Define messaging, and value propositions based on market insights and business needs
• Create and execute go-to-market plans for new product launches and feature releases.

• Lead and project manage cross-functional teams to ensure seamless execution of activation and ongoing product marketingactivities.
• Develop competitive positioning strategies to differentiate LHH in the market.

Sales & Marketing Collateral:

• Develop core sales & marketing materials associated with activation and evolution of product including but not limited to pitch decks, email templates, sales presentations, sales playbooks and other revenue driving content.
• Work closely with sales, product, design and content teams to ensure consistent messaging and branding.

Campaign Management:

• Plan anddeliver integrated marketing campaign materials to drive awareness, engagement, and adoption.
• Monitor campaign performance and optimize tactics based on agreed metrics and insights.

About you:

Proven track record & experience in product marketing preferably in B to B

Strong understanding of customer journey & seller experience as well as marketing principles, market research, and product management.

Excellent communication, storytelling and presentation skills

Exceptional writing & editing skills

Ability to lead & collaborate effectively with cross-functional teams.

Analytical mindset with the ability to translate data into actionable insights.

Results-oriented with a focus on driving business & revenue impact.

Experience with marketing automation tools and CRM systems

Powerpoint & Excel skills required, knowledge of MSTeams, Asana and Seismic helpful.

Posting date: 03-31-2025

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