Product Marketing Manager/Lead

EF; United States; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Stock options

Remote work

Laptop stipend

Flexible schedule

Paid time off

Parental leave

Health benefits

Learning budget

Company socials

Job summary

Mimica is hiring a Senior / Lead Product Marketing Manager to own positioning and GTM for our AI-powered process intelligence platform. You will shape how we position and take our products to enterprise buyers, working at the intersection of Product, Marketing, and Sales.

You'll translate deep customer insights into differentiated narratives across industries, develop compelling campaigns, and help define scalable product marketing processes in a remote-friendly, globally distributed team.

Qualifications

• 6-8 years in B2B SaaS product marketing with ownership of positioning and GTM.
• Experience launching new product capabilities with shaping positioning.
• Marketing enterprise software to multiple buyers and stakeholders.
• Strong technical curiosity to understand differentiators and customer value.
• Ability to adapt messaging across industries, use cases, and segments.
• Excellent commercial judgment linking positioning to launches and pipeline.
• Clear written and verbal communication turning complexity into credible narratives.

Responsibilities

• Own and evolve positioning and messaging for Mimica products and use cases.
• Partner with Product from development to launch, defining audiences and GTM.
• Understand customers, competitors, market, and tech trends to inform strategy.
• Translate product positioning into narratives for industries, segments, and personas.
• Create assets from positioning: narratives, launch materials, website messaging.
• Collaborate with Sales Enablement to equip teams with proof points and context.
• Work with Content and Demand Gen to turn insights into campaigns and thought leadership.
• Help shape the Product Marketing function with scalable processes.

Skills

B2B SaaS

Product marketing

Go-to-market

Positioning

Enterprise software

Cross-functional leadership

ICP & industry positioning

Job description

What we are building

Mimica is an AI-powered process intelligence platform enabling enterprises and individuals to reclaim their most precious resource: time. We've all seen repetitive tasks and redundant processes quietly drain productivity and creativity. Not because companies don’t want to become more efficient, but because they don’t know where to start.

At the click of a button, Mimica identifies every process improvement and agentic AI opportunity across an enterprise. Our software turns everyday work into data-backed decisions, helping companies remove process bottlenecks, automate the right tasks, and upskill teams with precision and confidence.

We’ve raised $26 million in Series B financing and are scaling fast. Backed by investors including Khosla Ventures and Paladin Capital, our proprietary AI technology is trusted by Fortune 500 companies to accelerate transformation. Mimica is recognized as a Top 100 AI Start-up by Accel and an industry Leader by the Everest Group.

Behind our platform is a team of exceptionally talented people, remote-first and globally distributed across 16+ countries. We're looking for curious, collaborative people excited to solve complex problems. You'll join a fast-paced environment built on high ownership, bottom-up thinking, and transparent, open communication – helping some of the world's leading organizations transform the way work gets done with AI.

Your Mission

As a Senior / Lead Product Marketing Manager at Mimica, you'll join as one of two foundational Product Marketing hires, with significant ownership in shaping how we position and take our products to market.

You'll develop a deep understanding of our technology, customers, and competitive landscape and turn that insight into clear, differentiated positioning that resonates with enterprise buyers. You'll work at the intersection of Product, Marketing, and Sales — influencing how we build, launch, package, and communicate our products and how our story translates across different industries, use cases, and customer segments.

We're looking for versatile product marketers and expect our first two hires to bring complementary strengths. You might lean more deeply into product and technical positioning, or bring particular strength in GTM, ICP, and industry positioning. In either case, you'll be comfortable moving between product detail, customer insight, market strategy, and commercial execution.

Part of your day-to-day

• Own and evolve positioning and messaging for Mimica's products, capabilities, and use cases, translating sophisticated technology into differentiated narratives that matter to customers.

• Partner with Product from early development through launch, defining target audiences, positioning, messaging, go-to-market strategy, and launch plans.

• Develop a deep understanding of our customers, competitors, market, and emerging technologies, using those insights to strengthen positioning and inform Product and GTM decisions.

• Translate our core product positioning into narratives tailored to different industries, use cases, personas, and segments, identifying where and how our value proposition should change for different audiences

• Turn positioning and customer insight into high-impact assets, including product narratives, launch materials, website messaging, use-case and industry stories.

• Partner with Sales Enablement to equip customer-facing teams with the messaging, competitive context, product understanding, and proof points they need to sell effectively.

• Work with Content, Demand Gen, and the broader Marketing team to translate product and market insights into compelling campaigns, thought leadership, events, and content.

• Help shape the Product Marketing function itself, establishing repeatable frameworks, processes, and ways of working that can scale as Mimica grows.

What you will bring

• 6-8 years of experience in B2B SaaS product marketing or a closely related discipline, with a track record of owning meaningful product positioning and go-to-market work.

• Experience taking a new product, capability, or solution from early development to market, including shaping its positioning rather than simply executing an established playbook.

• Experience marketing complex enterprise software to multiple buyers and stakeholders.

• Strong product and technical curiosity, with the ability to understand sophisticated technology in enough depth to identify what is genuinely differentiated and why customers should care.

• Experience adapting a horizontal product or platform story across different industries, use cases, ICPs, or customer segments.

• Strong commercial judgment and an understanding of how positioning and messaging translate into effective launches, sales conversations, pipeline, and customer adoption.

• Excellent written and verbal communication skills, with the ability to turn complexity into clear, memorable, and credible narratives.

• Strong research and analytical skills, with the ability to synthesize customer, product, competitive, and market inputs into a clear point of view.

Bonus

• Experience in Product, Solutions Consulting, Technical Consulting, Engineering, or another technically oriented role is a strong plus.

• Comfort operating in a high-growth environment with significant ownership and ambiguity, where you'll help build the playbook rather than inherit one.

What we offer

• Generous compensation + stock options - aligned with our internal framework, market data, and individual skills.
• Distributed work: Work from anywhere - fully remote, in our hubs, or a mix.
• Company-issued laptop, remote setup stipend, and co-working budget
• Flexible schedules and location
• Ample paid time off, in addition to local public holidays
• Enhanced parental leave
• Health & retirement benefits
• Annual learning & development budget
• Annual workaways and regular virtual & in-person socials
• Opportunity to contribute to groundbreaking projects that shape the future of work
• Note: Some benefits may vary depending on location and role

Mimica will only contact candidates from an @mimica.ai email address. We do not request banking or sensitive personal information during the recruiting process.