Product Marketing Manager — IoT Launch & Messaging

Applied Resource Group; Marietta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Applied Resource Group is seeking a product marketing professional to bring new technology solutions to market, translating complex capabilities into customer value.

You'll lead product launches from planning through execution, collaborating with product, engineering, sales, and marketing to ensure timely messaging and market readiness, while analyzing post-launch results to drive continuous improvement.

Qualifications

• 3–5 years of experience in product marketing, product management, GTM strategy, or related field.
• Experience supporting or managing product launches from planning to execution.
• Strong written communication translating technical features into customer benefits.
• Ability to collaborate with product, sales, marketing, engineering, and other stakeholders.
• Solid project management skills with strict timelines and launch momentum.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Authorization to work in the United States without sponsorship.
• Willingness to travel 5–10% for meetings and events.
• Availability for standard full-time business hours with launches.

Responsibilities

• Lead product launch initiatives from planning through market introduction and measurement.
• Coordinate cross-functional launch activities with product, engineering, sales, and marketing.
• Create positioning and messaging for IoT, camera-enabled, and connected technology solutions.
• Adapt product value propositions for customer segments such as automotive dealerships, multifamily housing, and commercial real estate.
• Develop sales enablement resources including presentations, product briefs, one-pagers, competitive guides, and battle cards.
• Research competitors across IoT, physical security, remote video monitoring, and related technology markets.
• Monitor competitive product releases, feature developments, pricing moves, and changes in market positioning.
• Turn market and competitive research into practical recommendations for sales, product, and marketing teams.
• Capture feedback from customers and revenue teams to identify buying motivations, objections, unmet needs, and product-market opportunities.
• Translate customer insights into recommendations that can inform messaging, launch strategy, and product roadmap discussions.
• Promote consistent product messaging across internal teams and external customer communications.

Skills

Product Marketing

Go-to-Market

Cross-Functional Collaboration

Education

Bachelor's degree in Marketing or related

Job description

Applied Resource Group is seeking a product marketing professional to bring new technology solutions to market, translating complex capabilities into customer value.

You'll lead product launches from planning through execution, collaborating with product, engineering, sales, and marketing to ensure timely messaging and market readiness, while analyzing post-launch results to drive continuous improvement.