Product Marketing Manager - AI-Driven Launches & Enablement

OneSignal; Washington (NJ); Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Equity program

Job summary

OneSignal seeks a hands-on Product Marketing Manager to execute launches and enable go-to-market efforts across its self-serve and direct sales business. You will partner with Product, Engineering, Design, Marketing, Sales, and Customer Success to translate priorities into polished launch assets and differentiating messaging for developers, mobile app teams, and product managers.

You will deliver blogs, release notes, product pages, decks, and competitive assets while refining messaging in

Qualifications

• 4+ years of product marketing experience in B2B SaaS (martech, customer engagement, developer tools, or similar)
• Proven track record of owning and executing product launches end to end with measurable outcomes
• Ability to translate complex technical capabilities into clear value propositions for developers, product teams, and business stakeholders (blogs, technical guides, decks, one-pagers, competitive assets)
• Strong technical fluency: comfortable explaining AI features, APIs, integrations, and platform capabilities to multiple audiences
• Experience with and interest in AI/ML applications in marketing or customer engagement
• Strong execution skills with the ability to manage multiple priorities and deliver high-quality work on deadline
• Ability to bring structure to ambiguous problems and move work forward independently
• Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
• High ownership mindset with strong accountability and attention to detail

Responsibilities

• Own execution of product and feature launches based on strategic direction
• Develop clear, high-quality launch materials across technical and business audiences, including blogs, release notes, product pages, and enablement content
• Partner closely with Product to translate platform capabilities (AI, integrations, data workflows, automation) into clear, differentiated messaging and use cases
• Coordinate cross-functional timelines to ensure high-quality, on-time delivery
• Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs
• Collaborate with Sales and Customer Success to ensure materials clearly communicate product value, use cases, and differentiation
• Continuously improve assets based on product updates, competitive insights, and field feedback to drive onboarding, activation, and expansion
• Independently deliver high-quality, structured work across multiple projects
• Gather technical and customer insights to strengthen messaging and launch materials
• Proactively identify gaps in launch or enablement content and address them
• Monitor competitive landscape, AI, and industry trends to keep messaging relevant and differentiated

Skills

Product marketing

Launch management

Messaging

Cross-functional collaboration

AI/ML awareness

Job description

OneSignal seeks a hands-on Product Marketing Manager to execute launches and enable go-to-market efforts across its self-serve and direct sales business. You will partner with Product, Engineering, Design, Marketing, Sales, and Customer Success to translate priorities into polished launch assets and differentiating messaging for developers, mobile app teams, and product managers.

You will deliver blogs, release notes, product pages, decks, and competitive assets while refining messaging in