Product Marketing Manager, Industry Solutions

Rimini Street; United States; Remote; USD 103,000 - 129,000; Full time

Job summary

An innovative firm is seeking a passionate Product Marketer to enhance its product and services portfolio. In this role, you will define go-to-market strategies, create impactful sales tools, and collaborate cross-functionally to support marketing campaigns and product launches. You will be the spokesperson for the product, ensuring the right message reaches the right audience at the right time. This is an exciting opportunity to contribute to a dynamic team focused on delivering exceptional value and disrupting the software support industry. If you're looking for a fast-paced environment where you can make a significant impact, this role is for you.

Benefits

Medical, Dental, and Vision insurance

Disability insurance

Paid Parental Leave

401(k) program

Generous Paid time off (PTO)

Qualifications

• 5-8 years of B2B software or SaaS product marketing experience required.
• Experience with enterprise application portfolio preferred.

Responsibilities

• Develop messaging and content for industry solutions related to offerings.
• Collaborate with teams on product strategy and positioning.

Skills

B2B Software Marketing

Strategic Thinking

Sales Enablement

Project Management

Communication Skills

Problem-Solving

Education

BS/BA degree

MBA

Job description

About Rimini Street, Inc.

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000 Company, is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The Company offers a comprehensive portfolio of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments.

To learn more, please visit www.riministreet.com, and connect with Rimini Street on X, Facebook, Instagram, and LinkedIn.

Position Summary

Rimini Street is looking for a passionate, cutting-edge Product Marketer who will help propel and advance our growing product and services portfolio. This Product Marketer is responsible for defining how we go to market, creating key sales plays and related content and messaging, campaign strategies, sales tools, product launch, and sales enablement content – all in support of developing world-class product strategy and go-to-market plans and its related execution. You will work cross-functionally to support marketing campaigns, awareness-building, new product releases, and support sales in positioning and selling our products and services across multiple personas. You are the product spokesperson who will work in tandem with Sales Enablement to define and optimize the sales process to ensure we are delivering the right message, to the right audience and at the right time.
This is a perfect role for someone who is fast-paced and wants to be a key contributor to a passionate Product Marketing team focused on bringing incredible value to businesses while at the same time disrupting the software support and services industry.

Essential Duties & Responsibilities

• Develop messaging and content for industry solutions related to Rimini Street’s offerings.
• Develop the key narratives for how we go-to-market in select industries: Manufacturing, Telecommunications, Utilities, Retail, Financial Services, Professional Services, and Energy.
• Understand customer segmentation within those industries and industry market trends.
• Research and document buyer specific industry personas and buyer journeys with the ability to articulate and apply them across all sales tools, sales triggers, and marketing content.
• Build differentiated product value propositions, positioning, and messaging for those targeted industries specific to Rimini Street offerings.
• Conduct core research on relevant industry market trends, distill customer requirements, and emerging customer use cases. Leverage secondary research wherever possible.
• Collaborate with cross functional teams on product strategy and positioning to support product launches and releases.
• Define the analyst and press engagement strategy as to who are the key individuals to invest time and build relationships with. Execute the engagement with the collaboration of our AR/PR team.
• Define how we build key industry sales motions and sales plays to take specific products, services, and solutions to market.
• Communicate the product and/or service value proposition to all internal stakeholders.
• Develop content for sales collateral and tools to support the sales cycle (i.e. sales playbook, motions, and pitches)
• Conduct sales enablement around the industry sales play and GTM motions.
• Partner with our customer reference team and account managers to create and update key compelling industry use cases based on client interviews and engagements to illustrate the value delivered to our clients.
• Understand the overall competitive landscape in which we compete related to each industry.
• Partner with Global Integrated Campaigns and Regional Marketing, as well as the Awareness, Creative, and Content Strategy teams to activate industry campaigns and the necessary content.
• Work across all functions and teams to ensure the right content and programs are developed and successfully delivered producing measurable results.
• Act as an SME across the organization to support thought leadership and market positioning.
• Champion voice of the client by capturing CX insights about our clients’ requirements through direct and indirect client outreach that is pertinent to those industry segments.

Education

• BS/BA degree required
• Advanced degree or MBA preferred

Location

• Remote - U.S.

Experience

• 5-8 years’ experience of B2B software or SaaS product marketing experience, preferably with the enterprise application portfolio (ERP, HCP, SCM, MES, Finance/GL, OLTP) and/or the infrastructure layer (middleware, messaging, connectivity, O/S, virtualization, private cloud, systems management).
• Experience in industry solutions marketing in at least two or three of our targeted industry segments.
• Demonstrated strategic thinker with hands-on execution in creating a marketing strategy, go-to-market plans, messaging hierarchy, personas, and foundational product and/or service marketing content.
• Prior in-depth experience with enterprise software and technology support and maintenance or application managed services.
• Proficient in developing client go-to-market strategies (solution and services definition, packaging, and positioning) for leading technology, services, or software companies is required.
• Experienced working with sales leadership and field sales to support, to enhance the overall sales process and increase the sales team proficiency levels.
• Proven track record of successfully launching, managing, and growing revenue of commercial software products and/or services.

Qualifications & Skills

• Demonstrated track record of working across multiple teams, improving the effectiveness of sales professionals, and developing successful go-to-market strategies.
• Excellent oral/public speaking and written communication skills with the ability to simplify complex information and concepts across a variety of audiences.
• Demonstrated success in leading cross-functional product launches, sales enablement, and end-to-end development and execution of supporting marketing strategies.
• Strong project management and time management skills
• Excellent problem-solving skills

Why Rimini Street?

Rimini Street Inc. is an affirmative action-equal opportunity employer and complies with all applicable Federal, State, and Local Laws regarding recruitment and hiring.

Qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable Federal, State, or Local laws. Rimini Street Inc. offers a comprehensive compensation and benefits package to employees.

Compensation is based on role, location, and level of applicable experience.

Rimini’s target pay for each position is available upon request during the applicant’s Interview process.

The general salary range for this type of role is 103k - 129k depending on skills and experience.

Benefits for US employees include:

• Medical, Dental, and Vision insurance
• Disability insurance
• Paid Parental Leave
• 401(k) program
• Generous Paid time off (PTO)

We are looking for talented, passionate people to help us build our future at Rimini Street. We hire only the best, the most extraordinary professionals and provide compensation, bonuses, and benefits to match the skills of our top-performing team members. Do you thrive in a fast-paced environment, enjoy growing together, and get excited about learning new skills? Are you looking for an opportunity to make a true impact as part of a team of extraordinary professionals? This is the place for you.

Our work is challenging and meaningful. We start and end each day with a sense of achievement and purpose guided by our core values, the Four Cs:

• Company
  • We dream big and innovate boldly.

• Colleagues
  • We work with extraordinary people who create a culture of mutual respect and collaboration.

• Clients
  • We relentlessly pursue solutions that help clients achieve their goals. Our unmatched client care is rooted in our passion for exceptional service.

• Community
  • We believe in leaving the world a better place than we found it. With the Rimini Street Foundation, we’ve made positive impacts in six continents for over 425 charities.

Accelerating Company Growth

• Nasdaq-listed under ticker symbol RMNI since October 2017
• Over 5,800 signed contracts to date, including Fortune 500 and Global 100 companies
• Over 2,000 team members in 23 countries
• US and international recognition for industry leadership and philanthropic efforts. See all of our awards and recognitions here: https://www.riministreet.com/company/awards/

Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law.

To learn more about how Rimini Street is redefining the enterprise software support industry, visit http://www.riministreet.com

Please Note: Rimini Street does not accept resumes submitted by recruiting/staffing firms unless specifically requested by Human Resources. Unsolicited resumes will be ineligible for referral fees.