Product Marketing Manager - Incident Response

Datadog, Inc.; San Francisco (CA); Hybrid; USD 123,000 - 164,000; Full time

Benefits offered by this job

Benefits package

RSUs stock equity

Career development

Onboarding program

Mentor program

Inclusive workplace culture

Job summary

Datadog, Inc. seeks a Product Marketing Manager for Incident Response to own the go-to-market strategy across Incident Management, On-Call, and Incident AI. You will craft compelling messaging, develop sales enablement assets, and produce content to accelerate adoption.

The role requires collaboration with Product, Sales, and Enablement in a fast-paced environment. You will shape positioning for developers, SREs, and IT decision-makers, drive campaigns, and influence product strategy with market

Qualifications

• 3+ years in product marketing or related roles, marketing highly technical products
• Experience developing go-to-market strategies and collaterals
• Strong written and verbal communication skills for cross-functional audiences
• Ability to translate market insights into compelling product messaging and enablement materials

Responsibilities

• Drive the go-to-market strategy for Datadog Incident Response products (Incident Management, On-Call, Incident AI)
• Launch features with messaging, positioning, and assets (slides, blogs, demos, webinars, briefs)
• Develop sales enablement assets grounded in market insights
• Partner with Product, Sales, Marketing and Enablement to execute campaigns
• Drive customer-focused content like case studies and storytelling to show outcomes
• Identify growth opportunities and scale adoption of Incident Response products
• Lead cross-team projects when opportunities arise

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Content creation

Public speaking

Job description

Datadog Incident Response is an end-to-end incident operations solution native to Datadog’s unified observability and security platform. It brings the entire incident lifecycle — from alert to resolution — together in one place so engineers can respond fast with confidence instead of losing time switching between disconnected monitoring, paging, and incident tools.

As a Product Marketing Manager (PMM) - Incident Response, you will develop go-to-market strategy for new products and features, create the content that enables our sales and partner teams, and touch on all areas of the business while helping move Datadog forward. We give our Product Marketing Managers the opportunity to collaborate, investigate, and idealize how we can gear our product strategy to yield the highest results.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Drive the go-to-market strategy for Datadog Incident Response products, such as Incident Management, On-Call, and Incident AI as an expert of your product area.
• Launch new features with compelling messaging and positioning, developing assets such as slide decks, blogs, product demos, webinars, and solution briefs.
• Develop high-impact sales enablement assets (battlecards, pitch decks, demos) grounded in deep market and competitive insights.
• Partner with cross-functional teams to execute campaigns across webinars, paid media, organic channels, and sponsored events.
• Drive customer marketing initiatives including case studies, testimonials, and storytelling that showcase customer value and outcomes.
• Identify new growth opportunities and creative ways to accelerate adoption and expansion of Incident Response products.
• Lead cross-team projects when opportunities arise.

Who You Are:

• Experienced in product marketing, go-to-market strategy, or related roles (typically 3+ years) marketing highly technical products
• Comfortable operating in a fast-paced, cross-functional environment with stakeholders across Product Management, Sales, Marketing, and Enablement
• Strong problem solver who can identify gaps, propose solutions, and operationalize them into scalable programs
• Strong written and verbal communicator with experience creating compelling content and delivering presentations
• A proactive self-starter who takes ownership and drives projects from idea to execution
• Able to balance strategic thinking with hands‑on execution
• Passionate about technology, with a solid understanding of modern engineering workflows, operational practices, and the tools/ processes teams commonly use to build, operate, and troubleshoot their systems

Bonus Points:

• Domain expertise in Incident Response, Incident Management, On-Call, Service Management, ITSM, or Observability.
• Experience marketing highly technical products to Developers, SREs, and IT decision-makers.

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits & Growth:

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is:

$123,000—$164,000 USD

About Datadog:

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

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