Product Marketing Manager, Homes.com

CoStar Group; Arlington (VA); On-site; USD 107,000 - 145,000; Full time

Job summary

CoStar Group’s Homes.com is seeking a Senior Product Marketing Manager to accelerate growth from Arlington, VA. This in-office role partners with Product, Marketing and Sales to bring new Homes.com products to market and to craft compelling launches.

You will shape GTM strategies, develop sales enablement content, and translate product features into customer value while collaborating across a fast-paced team.

Qualifications

• Bachelor’s degree from an accredited University.
• 5+ years in B2B or B2C product marketing; residential experience is a plus.
• Experience developing GTM strategies for new product launches.
• Strong verbal and written communication; comfortable interacting with all levels of the organization.
• Ability to work across sales, product, research, and training teams.
• Motivated self-starter with drive to improve results.
• Proven track record of commitment to previous employers.

Responsibilities

• Develop positioning and messaging for the Homes.com products.
• Shape the product roadmap and go-to-market strategy with the product management team.
• Manage platform product releases, including launches and collateral for internal education and customer adoption.
• Research buyer personas to ensure the product delivers value.
• Translate product functionality into user benefits and value.
• Conduct competitive analysis and market/customer research.
• Support multi-channel, integrated marketing campaigns targeting brokers and agents.
• Coordinate focus groups, client interviews and testimonials; support events team.

Skills

Product marketing

Go-to-market

Communication

Cross-functional

Team player

Self-starter

Education

Bachelor’s degree

Job description

Product Marketing Manager, Homes.com

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Homes.com is reimagining the home search experience for consumers and agents alike.

Job Description

Homes.com is growing quickly and is looking for a powerhouse Senior Product Marketing Manager to accelerate our growth. This position is located in Arlington, VA and is in office Monday through Friday.

What We Are Looking For:

We are looking for an unstoppable product marketing manager to join our product management team. The Product Marketing Manager will bring the new Homes.com products and features to market, team up with our sales team to create insights and advantages that win deals. You will work with Product Managers, Marketing, and Sales to ensure that we effectively communicate the current and future value of Homes.com industry leading digital advertising solutions. Build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs.

Responsibilities:

• Develop positioning and messaging for the Homes.com products
• Work with the product management team to shape the product roadmap and go-to-market strategy
• Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
• Research and understand buyer personas to ensure the product is designed and delivered to create value
• Translate product functionality and technical details into user benefit and value
• Conduct ongoing competitive analysis along with market and customer research
• Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
• Coordinate focus groups, client interviews and client testimonials
• Support the events team with major sales and industry events

Basic Qualifications:

• Bachelor’s degree from an accredited, in‑person, not‑for‑profit University or College
• 5+ years of relevant experience in B2B or B2C product marketing; residential is a plus
• Experience developing go‑to‑market (GTM) strategies for new product launches
• Strong verbal and written communication skills and comfortable interacting with all levels of the organization
• Strong team player – comfortable motivating others and working in a highly collaborative, fast‑paced environment with the ability to build relationships with key stakeholders
• Ability to work effectively across sales, product, research, and training teams
• Motivated self‑starter who is never satisfied with the status‑quo, always seeking better and better results
• Ability to prioritize, problem solve, multitask, and work independently
• A track record of commitment to prior employers

Compensation:

Base Compensation: $107,000 - 145,000 Annually

Equal Employment Opportunity

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.