Product Marketing Manager, Homes.com

Homes.com; Arlington (VA); On-site; USD 107,000 - 145,000; Full time

Job summary

Homes.com, a CoStar Group company, is seeking a Senior Product Marketing Manager in Arlington, VA. You will bring new Homes.com products to market and collaborate with product, marketing, and sales teams to drive customer engagement.

Responsibilities include developing product positioning and GTM strategies, managing launches and collateral, researching buyer personas, and enabling multi‑channel campaigns that engage brokers and agents at major events.

Qualifications

• Bachelor’s degree from an accredited, in-person, not-for-profit university or college.
• 5+ years of relevant experience in B2B or B2C product marketing; residential is a plus.
• Experience developing go-to-market (GTM) strategies for new product launches.

Responsibilities

• Develop positioning and messaging for the Homes.com products.
• Work with the product management team to shape the product roadmap and go-to-market strategy.
• Manage platform product releases, including product launches and collateral to support education and customer adoption.
• Research and understand buyer personas to ensure the product delivers value.
• Translate product functionality into user benefits and value.
• Conduct ongoing competitive analysis and market/customer research.
• Assist in multi-channel, integrated marketing campaigns engaging brokers and agents.
• Coordinate focus groups, client interviews and testimonials.
• Support the events team with major sales and industry events.

Skills

GTM strategies

Communication skills

Cross-functional collaboration

Project management

Education

Bachelor's degree

Job description

Job Description

Homes.com, a CoStar Group company, is seeking a Senior Product Marketing Manager located in Arlington, VA. The role will bring new Homes.com products and features to market, collaborate with product, marketing, and sales teams, and drive customer engagement through marketing programs.

Responsibilities

• Develop positioning and messaging for the Homes.com products
• Work with the product management team to shape the product roadmap and go‑to‑market strategy
• Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
• Research and understand buyer personas to ensure the product is designed and delivered to create value
• Translate product functionality and technical details into user benefit and value
• Conduct ongoing competitive analysis along with market and customer research
• Assist in the development and optimization of multi‑channel, integrated marketing campaigns that engage brokers and agents
• Coordinate focus groups, client interviews and client testimonials
• Support the events team with major sales and industry events

Qualifications

• Bachelor’s degree from an accredited, in‑person, not‑for‑profit university or college
• 5+ years of relevant experience in B2B or B2C product marketing; residential is a plus
• Experience developing go‑to‑market (GTM) strategies for new product launches
• Strong verbal and written communication skills and comfortable interacting with all levels of the organization
• Strong team player who motivates others and works in a highly collaborative, fast‑paced environment
• Ability to work effectively across sales, product, research, and training teams
• Motivated self‑starter who continuously seeks better results
• Ability to prioritize, problem‑solve, multitask, and work independently
• A track record of commitment to prior employers

Compensation

Base Compensation: $107,000 – $145,000 annually

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.