Product Marketing Manager, Homes.com

CoStar Group, Inc.; Arlington (VA); On-site; USD 107,000 - 145,000; Full time

Job summary

CoStar Group, Inc. in Arlington, VA is hiring a Senior Product Marketing Manager for Homes.com. You will bring product and go-to-market strategies to market, partnering with Sales, Product, and Marketing to articulate value and win deals.

You will lead product launches, develop enablement content, and drive customer engagement through multi-channel programs. This role emphasizes collaboration in a fast-paced, data-driven environment at an award-winning real estate information company.

Qualifications

• Bachelor’s degree from an accredited University or College.
• 5+ years in B2B/B2C product marketing; residential is a plus.
• Experience developing GTM strategies for new product launches.
• Strong verbal and written communication skills across all levels.
• Collaborative, fast-paced environment with strong stakeholder relationships.
• Ability to work across sales, product, research, and training teams.
• Motivated self-starter, always seeking better results.
• Prior employers commitment and steady tenure.

Responsibilities

• Develop positioning and messaging for Homes.com products.
• Collaborate with product management, sales, and marketing on GTM strategy.
• Manage product releases and collateral to support adoption.
• Research buyer personas to ensure value delivery.
• Translate product details into customer benefits.
• Conduct competitive and market research.
• Support multi-channel campaigns engaging brokers and agents.
• Coordinate focus groups and client testimonials.
• Support events with major sales and industry events.

Skills

GTM strategy development

Cross-functional collaboration

Strong written/verbal communication

multitasking in fast-paced env

Relationship building withStakeholders

Education

Bachelor’s degree

Job description

US-VA Arlington

Full time

Product Marketing Manager, Homes.com

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.

Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.

Homes.com is growing quickly and we’re looking for a powerhouse Senior Product Marketing Manager, based in Arlington, VA, to accelerate our growth. Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.

What We Are Looking For:

We are looking for an unstoppable product marketing manager to join our product management team. The Product Marketing Manager will bring the new Homes.com products and features to market, team up with our sales team to create insights and advantages that win deals. You will work with Product Managers, Marketing, and Sales to ensure that we effectively communicate the current and future value of Homes.com industry leading digital advertising solutions. Will build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs. You are well versed in Product Marketing and have a passion for content and writing. You are highly collaborative and are excited by the challenge of working cross-functionally at a fast-paced company.

This position is located in Arlington, VA and is in office Monday through Friday.

RESPONSIBILITIES:

• Develop positioning and messaging for the Homes.com products
• Work with the product management team to shape the product roadmap and go-to-market strategy
• Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
• Research and understand buyer personas to ensure the product is designed and delivered to create value
• Translate product functionality and technical details into user benefit and value
• Conduct ongoing competitive analysis along with market and customer research.
• Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers and agents
• Coordinate focus groups, client interviews and client testimonials
• Support the events team with major sales and industry events

BASIC QUALIFICATIONS:

• Bachelor’s degree from an accredited, in-person, not-for-profit University or College
• 5+ years of relevant experience in B2B or B2C product marketing; residential is a plus
• Experience developing go‑to‑market (GTM) strategies for new product launches
• Strong verbal and written communication skills and comfortable interacting with all levels of the organization
• Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
• Ability to work effectively across sales, product, research, and training teams
• Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
• Ability to prioritize, problem solve, multitask, and work independently
• A track record of commitment to prior employers

Base Compensation: $107,000 -145,000 Annually

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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