Product Marketing Manager (HCP)

Scorpion Therapeutics; Chapel Hill (NC); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) and ESPP

Paid time off & parental leave

Disability benefits

Job summary

Scorpion Therapeutics is seeking a Product Manager (HCP) to lead end-to-end marketing tactics for our portfolio of products. You will collaborate with agency partners and internal teams to execute brand strategy, messaging, and omni-channel campaigns directed at healthcare professionals.

In this role you will track KPIs, assist with annual marketing plans, manage budgets, and participate in PRB discussions and field activities. A strong background in pharma/biotech marketing is required.

Qualifications

• 5+ years marketing experience (pharma/biotech/medical device) with a Bachelor’s, or 3+ years with a Master’s, or 1+ years with a PharmD
• Self-motivated; able to work independently and prioritize
• Comfortable in fast-paced environment; strong organization and multitasking
• Collaborative mindset
• Microsoft Office Suite experience (Excel, Outlook, PowerPoint, Teams, Word)

Responsibilities

• Independently manage marketing tactics for assigned product(s); lead conception through dissemination with agency and internal partners
• Assist in development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead
• Develop and execute omni-channel HCP campaigns aligned to brand objectives
• Manage selected HCP-facing tactics (visual aids, leave-behinds, product website, email programs, media) and partner with a center of excellence for deployment and reporting
• Assist in determining and tracking KPI for owned tactics and initiatives
• Manage project budgets and timelines; recommend budget adjustments
• Assist with market research to gain brand insights
• Support promotional review board (PRB) discussions in partnership with brand lead
• Engage in field sales communications and attend field ride-alongs
• Demonstrate knowledge of disease state, product portfolio, competitors, and payer landscape
• Communicate effectively with stakeholders; perform other duties as assigned

Skills

Marketing expertise

Independence

Organization

Multitasking

Collaboration

MS Office

Education

Bachelor's degree (relevant field)

Master's degree (relevant discipline)

PharmD

Tools

Microsoft Office Suite

Job description

This is where tactical execution meets purpose. As a Product Manager (HCP), you’ll manage marketing tactics end-to-end and collaborate with cross-functional partners to deliver HCP marketing programs for commercialized products.

Responsibilities:

• Independently manage marketing tactics for assigned product(s); lead conception through dissemination with agency and internal partners
• Assist in development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead
• Develop and execute omni-channel HCP campaigns aligned to brand objectives
• Manage selected HCP-facing tactics (visual aids, leave-behinds, product website, email programs, media) and partner with a center of excellence for deployment and reporting
• Assist in determining and tracking KPI for owned tactics and initiatives
• Manage project budgets and timelines; recommend budget adjustments
• Assist with market research to gain brand insights
• Support promotional review board (PRB) discussions in partnership with brand lead
• Engage in field sales communications and attend field ride-alongs
• Demonstrate knowledge of disease state, product portfolio, competitors, and payer landscape
• Communicate effectively with stakeholders; perform other duties as assigned

Minimum Requirements:

• 5+ years marketing experience (pharma/biotech/medical device) with a Bachelor’s, or 3+ years with a Master’s, or 1+ years with a PharmD
• Self-motivated; able to work independently and prioritize
• Comfortable in fast-paced environment; strong organization and multitasking
• Collaborative mindset
• Microsoft Office Suite experience (Excel, Outlook, PowerPoint, Teams, Word)

Preferred Qualifications:

• Master’s in a relevant discipline
• PharmD
• 3+ years in pharma/biotech/medical device sales

Benefits:

• Eligible employees may participate in medical/dental/vision/prescription coverage, wellness resources, 401(k) and ESPP, paid time off/paid parental leave, disability benefits, and more.