Associate Director - HCP Marketing

Piper Companies; Nutley (NJ); On-site; USD 200,000 - 230,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K

PTO

Sick Leave

Job summary

Piper Companies and a leading global biopharmaceutical organization seek an Associate Director, HCP Marketing to drive physician-focused campaigns across a specialty portfolio. This role blends strategy with hands-on execution, leveraging data insights to optimize omnichannel programs and ensure regulatory compliance.

The successful candidate will collaborate across Medical Affairs, Sales, Legal, and Regulatory, and travel up to 30% as needed.

Qualifications

• Requires a Bachelor's degree; MBA/MS is a plus.
• 8+ years in pharma/biotech marketing with HCP focus.
• Experience creating compliant HCP promotional campaigns.
• Strong multichannel marketing and data-driven approach.
• Experience with MLR review processes and cross-functional collaboration.

Responsibilities

• Lead development and execution of HCP marketing strategies.
• Translate brand strategy into compliant promotional materials for HCPs.
• Execute omnichannel campaigns and optimize performance with data.
• Partner with field organization and cross-functional teams to execute programs.
• Manage multiple initiatives with timelines and budgets.
• Analyze market research to identify growth opportunities.
• Collaborate with leadership and external agencies on programs.
• Present plans to senior leadership and stakeholders.

Skills

HCP marketing

Omnichannel

Cross-functional

MLR review

Analytics

Stakeholder mgmt

Presentations

Travel up to 30%

Education

Bachelor's degree

Master's or MBA

Job description

Associate Director, HCP Marketing

Location: Nutley, NJ (Hybrid – Tuesday, Wednesday & Thursday Onsite)

Compensation: $200,000–$230,000 Base Salary + Bonus & Benefits

Travel: Up to 30%

Industry: Pharmaceutical / Biotechnology

Piper Companies is partnering with a leading global biopharmaceutical organization to identify an experienced Associate Director, HCP Marketing. This individual will play a key role in developing and executing healthcare professional (HCP) marketing strategies that drive brand growth and engagement across a highly visible specialty product portfolio.

This is an excellent opportunity for a strategic marketer who thrives in a collaborative environment and enjoys translating brand strategy into impactful, data-driven HCP campaigns. Candidates with experience from either pharmaceutical manufacturers or healthcare advertising agencies are encouraged to apply.

Responsibilities

• Lead the development and execution of HCP-focused marketing strategies aligned with overall brand objectives.
• Translate brand strategy into compelling, compliant, and clinically relevant promotional materials for healthcare professionals.
• Execute omnichannel marketing initiatives and optimize campaign performance using data, analytics, and customer insights.
• Serve as the primary marketing partner to the field organization, incorporating customer feedback into future strategy and promotional materials.
• Partner closely with Medical Affairs, Sales, Regulatory, Legal, Market Access, and Commercial Operations to ensure successful program execution.
• Manage multiple high-priority marketing initiatives simultaneously while maintaining project timelines, budgets, and deliverables.
• Analyze market research and competitive intelligence to identify opportunities for growth and strategic investment.
• Collaborate with internal leadership and external agency partners to deliver innovative HCP marketing programs.
• Present recommendations and marketing plans to senior leadership and key cross-functional stakeholders.

Qualifications

• Bachelor's degree required; Master's degree or MBA is a plus.
• 8+ years of pharmaceutical or biotechnology marketing experience, including HCP marketing.
• Experience developing and executing HCP promotional campaigns within a regulated pharmaceutical environment.
• Strong understanding of omnichannel marketing strategy and customer engagement.
• Experience working with Medical, Legal, and Regulatory (MLR) review processes.
• Demonstrated success managing complex cross-functional marketing initiatives from strategy through execution.
• Strong analytical skills with experience leveraging market research and performance metrics to optimize campaigns.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to travel up to 30%.

Preferred Qualifications

• Experience working within a pharmaceutical manufacturer and/or healthcare advertising agency.
• Experience developing HCP marketing strategies using both internal capabilities ("build") and external agency or partner solutions ("buy").
• Experience managing agency relationships and external marketing partners.
• Experience mentoring junior marketers or leading cross-functional project teams.
• Therapeutic area experience in neurology, specialty pharmaceuticals, or other complex disease states is beneficial but not required.

Compensation for the Senior Product Manager:

• Salary Range: $200,000–$230,000
• Type: Full-Time, Permanent
• Schedule: Hybrid (3 days onsite)
• Estimated 30% travel required
• Comprehensive Benefits: Medical, Dental, Vision, 401K, PTO, Sick Leave as required by law, and Holidays

Application Period: This position opens for applications on 8/7/2026 and will remain open for a minimum of 30 days from the posting date.

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Keywords: Product Manager, Pharma, PRC, HCP Marketing, Brand Strategy, Biosimilars, Oncology Ma

rketing, FDA Compliance, Commercial Marketing