Product Marketing Manager: GTM & Growth (Hybrid)

Map Your Show, LLC; Cincinnati (OH); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

401(k)

Health, dental, vision, life, and long

Paid time off

Hybrid work environment

Friendly, casual team

Job summary

Map Your Show (MYS) is seeking a Product Marketing Manager to define and execute the go-to-market strategy for MYS products across the lifecycle, owning positioning, messaging, and the execution of product marketing campaigns with measurable impact.

You will partner with product, sales, account management, and product education, lead launches, build battlecards and demos, and translate customer insights into proven, data-driven proof points.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 5+ years in marketing, with 2–3 years in B2B SaaS product marketing.
• Track record launching products and building positioning that sales and customers adopt.
• Experience turning customer insight and data into messaging, case studies and proof points.
• Strong writing and ability to translate technology into customer value.
• Able to influence across product, sales, and account teams without direct authority.
• In-office role located in Cincinnati, OH area.

Responsibilities

• Define value propositions, positioning, and messaging for every MYS product.
• Lead launch positioning, messaging, and go-to-market plans.
• Develop and execute product campaigns with digital and content marketing.
• Track adoption and campaign performance and adjust based on results.
• Partner with product education to align customer training with market messaging.
• Work with sales and account management to understand customer needs and where deals stall.
• Build battlecards, talk tracks, demos, and objection handling.
• Define outcome metrics and turn customer results into case studies and data stories.
• Grow external visibility through industry conversations, media, and reviews.
• Use AI to accelerate research, competitive analysis, campaigns, messaging, and launch materials.

Skills

Strong writing skills

Influence without authority

Proactive mindset

Self-starter

Independent work style

Education

Bachelor's degree in marketing, business, or related field

Tools

HubSpot

Job description

Map Your Show (MYS) is seeking a Product Marketing Manager to define and execute the go-to-market strategy for MYS products across the lifecycle, owning positioning, messaging, and the execution of product marketing campaigns with measurable impact.

You will partner with product, sales, account management, and product education, lead launches, build battlecards and demos, and translate customer insights into proven, data-driven proof points.