Product Marketing Manager — Growth, Funnels & Retargeting

Egreenservices; Lafayette (LA); On-site; USD 79,000 - 123,000; Full time

Benefits offered by this job

Mentor

Benefits

Growth in Looker Studio

Job summary

Best Buy in Lafayette, LA is seeking a Product Marketing Manager to own the funnel from first click to closed-won, collaborating with product teams to position new offerings in the Lafayette region. You will drive retargeting and lead-generation initiatives, nurture marketing leads, and upsell with a customer-centric approach.

This role offers mentorship, benefits, and the freedom to grow your Looker Studio skills while contributing to a fast-moving, impact-driven company in a lean LA market.

Qualifications

• A communicator who writes the meeting recap nobody asked for but everyone reads.
• Slow-to-anger problem-solving that doesn't wait for permission.
• Hands-on proficiency with Retargeting, ideally paired with Lead Generation.
• A bias toward asking the dumb question before the expensive mistake.

Responsibilities

• Nurture the slow sales marketing leads until timing flips in our favor
• Run the manager account like it's the only one that matters
• Pitch upsells that feel like favors, not invoices
• Own the post-sale check-in that turns clients into references
• Own the funnel from first click to closed-won, top to bottom
• Collaborate with product teams to position new offerings in the Lafayette region

Skills

Communication

Problem solving

Lead generation

Questioning mindset

Tools

Retargeting

Lead generation tools

Job description

Best Buy in Lafayette, LA is seeking a Product Marketing Manager to own the funnel from first click to closed-won, collaborating with product teams to position new offerings in the Lafayette region. You will drive retargeting and lead-generation initiatives, nurture marketing leads, and upsell with a customer-centric approach.

This role offers mentorship, benefits, and the freedom to grow your Looker Studio skills while contributing to a fast-moving, impact-driven company in a lean LA market.