Product Marketing Manager, ETFs

Fundfire; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Fundfire, Boston, MA, is seeking a marketing professional to create product marketing materials, develop key messages, and manage compliant campaigns for ETFs targeting financial advisors. You will design implementation plans for complex programs and partner with internal and external teams to deliver on time and within budget.

You will connect marketing to the advisor journey, translate complex concepts into clear language, lead large cross-functional teams, and establish metrics to measure

Qualifications

• 3-5 years of relevant experience, including significant ETF marketing to financial advisors.
• Strong project management with ability to manage multiple priorities and deadlines.
• Ability to turn ambiguous ideas into tactical campaigns.
• Excellent written and verbal communication skills.
• Proven ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Create marketing materials, including writing product specific marketing materials and developing key messages.
• Understand regulatory requirements and ensure compliance approvals obtained as needed.
• Design, develop and execute implementation plan for complex product marketing programs/ initiatives.
• Partner with internal or external partners to ensure execution of projects on-time, and within budget.
• Connect product marketing with our target financial advisor audience.
• Identify where we can improve the product marketing along the advisor journey and implement strategies to execute those improvements.
• Create and write product marketing communication materials to support programs/initiatives, including tactical sales opportunities.
• Lead large cross functional teams as project manager.
• Build and maintain relationships across the organization to ensure alignment and integration.
• Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.

Skills

Project management

Cross-functional teams

Written communication

Verbal communication

Campaign management

ETF marketing

PowerPoint

Excel

Advisor marketing

Concept simplification

Tools

PowerPoint

Excel

Job description

Create marketing materials, including writing product specific marketing materials and developing key messages. Understand regulatory requirements and ensure compliance approvals obtained as needed. Design, develop and execute implementation plan for complex product marketing programs/ initiatives. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.

Connect product marketing with our target financial advisor audience. Understand the strategic journey of an advisor (from awareness to consideration to purchase to advocacy/service); identify where we can improve the product marketing along that journey and implement marketing strategies to execute those improvements.

Create and write product marketing communication materials to support programs/initiatives, including tactical sales opportunities. Lead large cross functional teams as project manager. Build and maintain relationships across the organization to ensure alignment and integration.

Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.

Required Qualifications

3-5 years of relevant experience, including significant experience marketing ETFs to financial advisors

Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.

Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns

Excellent written and verbal communication skills.

Proven ability to work with cross-functional teams.

Ability to translate complex concepts into easy-to-understand language.

Ability to manage multiple projects simultaneously.

Preferred Qualifications

Asset management marketing experience highly preferred

Strong Microsoft Powerpoint skills; familiarity with Microsoft Excel