ETF Product Marketing Director: Asset Class Lead

T Rowe Price; Baltimore (MD); Hybrid; USD 159,000 - 339,000; Full time

Benefits offered by this job

Annual bonus eligibility

Hybrid work schedule

Health and wellness benefits

Job summary

T. Rowe Price seeks aProduct Marketing Director, ETF Lead to drive ETF positioning, messaging, and go-to-market strategies.

This senior role partners with PMCI, Investments, and Distribution to align asset class priorities with business goals and create a cohesive content experience across channels. The role requires a strong investment acumen, proven leadership in integrated campaigns, and the ability to translate market insights into actionable marketing direction across regions.

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or related disciplines.
• Advanced degree and/or CFA designation preferred.
• Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.

Responsibilities

• Lead asset class / vehicle marketing direction and prioritization.
• Develop differentiated value propositions, messaging, and positioning for ETF capabilities and products.
• Synthesize market dynamics, client requirements, competitive intelligence, and industry trends to determine strategic product focus areas.
• Ensure messaging consistency across campaigns, sales enablement materials, thought leadership, and client communications.
• Collaborate with Product Management and leadership to advise on product focus priorities.

Skills

Executive communication

Stakeholder management

Cross-functional leadership

Go-to-market strategy

Integrated campaigns

Content governance

Agile prioritization

Investment marketing

Asset management knowledge

Client engagement

Education

Bachelor’s degree or equivalent

Advanced degree and CFA preferred

Job description

T. Rowe Price seeks aProduct Marketing Director, ETF Lead to drive ETF positioning, messaging, and go-to-market strategies.

This senior role partners with PMCI, Investments, and Distribution to align asset class priorities with business goals and create a cohesive content experience across channels. The role requires a strong investment acumen, proven leadership in integrated campaigns, and the ability to translate market insights into actionable marketing direction across regions.