Product Marketing Manager, Enterprise Growth & Weekly Launches

Conversion; Santa Fe (NM); On-site; USD 120,000 - 180,000; Full time

Job summary

Conversion is hiring its first product marketer to own go-to-market narratives, launches, and brand voice across channels. You’ll sit close to customers on sales calls, onboarding, and deal reviews, shaping messaging that scales with weekly product releases.

You’ll bridge marketing, product, and engineering, building a unified story for MOps and enterprise MOps teams, and translating feedback into clear, fast-moving copy.

Qualifications

• Have done PMM at a B2B company selling into enterprise.
• Have shipped on a weekly or biweekly launch cadence.
• Can show messaging you wrote and what changed after it shipped.
• Like being on customer calls and do it without being asked.
• Move fast and are fine iterating in public.
• Don't mind the chuggy, high-volume parts of the job.
• Write clearly and quickly.

Responsibilities

• The company narrative: positioning and messaging for Conversion as a whole
• Weekly launches plus the bigger tentpoles, across all three of our launch tiers
• Breaking big releases into a run of smaller moments so they keep showing up in market
• Brand voice and copy standards across the site, launches, and sales materials
• Launch channel strategy: what goes where, and why
• Competitive positioning against Marketo, HubSpot, and Pardot
• Sales enablement: the pitch, one-pagers, battlecards
• Customer insight: calls, win/loss, customer stories

Skills

B2B enterprise PMM

Weekly launch cadence

Messaging and storytelling

Customer interviews/calls

Job description

Conversion is hiring its first product marketer to own go-to-market narratives, launches, and brand voice across channels. You’ll sit close to customers on sales calls, onboarding, and deal reviews, shaping messaging that scales with weekly product releases.

You’ll bridge marketing, product, and engineering, building a unified story for MOps and enterprise MOps teams, and translating feedback into clear, fast-moving copy.