Product Marketing Manager, Enterprise

Verkada; San Mateo, California, City of Rochester (CA, MO, NY); On-site; USD 130,000 - 170,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to enhance its enterprise segment. This role involves creating compelling content and messaging to attract enterprise customers and support sales efforts. Collaborating with cross-functional teams, you will lead the development of marketing materials, including case studies and direct mail assets. Join a dynamic team that values creativity and strategic thinking while offering a competitive salary and comprehensive benefits. If you're passionate about driving marketing initiatives in a tech-driven environment, this opportunity is perfect for you.

Benefits

Healthcare programs

Nationwide medical, vision, and dental coverage

Health Saving Account (HSA)

Expanded mental health support

Paid parental leave policy

Professional development stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits

Qualifications

• 2-4 years of experience in product marketing or similar roles.
• Strong ability to write for various audiences, including technical content.

Responsibilities

• Lead messaging and positioning for enterprise segment.
• Create content for enterprise customers, including brochures and videos.
• Work closely with sales on tactical deal support.

Skills

Product Marketing

Cross-functional Collaboration

Content Creation

Technical Writing

Education

Bachelor's Degree

Job description

Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform.

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries.

Overview:

As the Product Marketing Manager, Enterprise, you will be responsible for building foundational ABM content and activations to attract more enterprise customers to Verkada and help close deals. This individual will work very closely with the enterprise sales team to build general messaging for our enterprise customers as well as provide tactical deal support. In addition, the role is highly cross-functional and will require collaboration with key stakeholders across the Product, Marketing, and Engineering organizations.

This position will be based in-person at our HQ in San Mateo, CA.

Responsibilities:

• Lead the messaging and positioning for our enterprise segment - creating the enterprise narrative and pitch across Verkada's external assets including the website, sales pitch, one-pagers, events, webinars, etc.


• Work closely with our enterprise AEs on tactical deal support, including the creation of custom slides, one-sheeters, and other materials to move strategic deals forward


• Create content that speaks to the enterprise segment, including ABM direct mail assets, brochures, videos, and more


• Identify customers who would be strong candidates for customer stories and testimonials; conduct customer interviews and write compelling case studies

Requirements:

• 2-4 years of product marketing (or similar) experience at a B2B technology company, or prior management consulting experience


• Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing


• Ability to help drive creative and content efforts across the marketing organization


• Strong ability to write for various audiences, including technical content


• Bachelor's required

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans


• Nationwide medical, vision and dental coverage


• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options


• Expanded mental health support


• Paid parental leave policy & fertility benefits


• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time


• Professional development stipend


• Fertility Stipend


• Wellness/fitness benefits


• Healthy lunches provided daily


• Commuter benefits

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$130,000—$170,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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