Product Marketing Manager - EdTech & AI GTM

TrulyHired; San Francisco (CA); On-site; USD 141,000 - 205,000; Full time

Job summary

Google Classroom is seeking a Product Marketing Manager to drive global marketing strategy, positioning, and GTM execution for its flagship learning platform. You will craft the product narrative, advocate for educators and leaders, and align messaging with education customers and stakeholders.

Responsibilities include leading go-to-market plans for AI-enabled features, collaborating with product and UX to shape roadmaps, and coordinating with PR and legal to ensure trusted, privacy-conscious

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a product marketing or marketing communications role.
• Experience in EdTech or education-focused SaaS platforms.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Lead the creation of global positioning, value propositions, and core messaging frameworks for Google Classroom.
• Own end-to-end GTM strategies for new features including AI capabilities and education marketing efforts.
• Partner with Product Management and UX to incorporate educator, student, and admin insights into product definitions and roadmap.
• Collaborate with PR, Communications, and Legal to ensure transparent, trust-centered messaging on data privacy and AI controls.
• Direct external agencies to drive messaging and presence across major education milestones.

Skills

EdTech experience

Cross-functional collaboration

Go-to-market strategy

Education

Bachelor's degree or equivalent practical experience

Job description

Google Classroom is seeking a Product Marketing Manager to drive global marketing strategy, positioning, and GTM execution for its flagship learning platform. You will craft the product narrative, advocate for educators and leaders, and align messaging with education customers and stakeholders.

Responsibilities include leading go-to-market plans for AI-enabled features, collaborating with product and UX to shape roadmaps, and coordinating with PR and legal to ensure trusted, privacy-conscious