Product Marketing Manager

Givelify; United States; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible PTO

Full benefits

Competitive pay

Job summary

Givelify is seeking a Product Marketing Manager to shape positioning, messaging, and go-to-market for our fintech platform. You will translate donor and Giving Partner needs into compelling product narratives, launch strategies, and enablement materials.

Collaboration across Product, Brand, and Data Science will drive adoption and growth through insight-driven campaigns and measurable KPIs. The role emphasizes research, audience validation, launch planning, and ongoing optimization with a

Qualifications

• 3+ years of product marketing experience; 5+ years in marketing/strategy
• MBA or MS in marketing or business
• Experience in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace
• Strong fundamentals in consumer insights, messaging, and GTM strategy
• Certifications in product marketing are a plus; growth experimentation a plus
• Lifecycle marketing experience is a plus

Responsibilities

• Research, market, and competitive insights to guide product narratives.
• Develop positioning and messaging; validate with audiences.
• Build launch campaigns and channel plans aligned with goals.
• Create and maintain marketing assets and enablement materials.
• Track launch results and optimize using data.
• Collaborate with Product, Marketing, Customer Success, and Data Science.

Skills

Product marketing

MBA/MS

Market research

Lifecycle marketing

Growth testing

Cross-functional

Consumer tech

2-sided marketplace

Storytelling

Project management

Education

MBA in marketing

MS in marketing/business

Job description

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we've helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they're changing their world with kindness and generosity.

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About your role:

We are looking for a Product Marketing Manager to help our rapidly growing, award-winning organization bring world-class product marketing to our giving communities, making it easier for them to understand how Givelify's products can help them achieve their goals and do more good.

In this role, you will shape Givelify's positioning, messaging, and go-to-market strategies for products and customer segments. You will use customer and market research, competitive intelligence, industry best practices, and company data to translate donor and Giving Partner needs into product narratives, launch strategies, and marketing and enablement materials.

You will also collaborate with multiple cross-functionable teams from Product to Customer to drive strong launches, adoptions, and growth. Success will be measured through KPIs, including product usage, NPS, and percentage of consistent givers.

If you are a mission-driven product marketer who cares deeply about helping audiences understand how the right products can support their goals, solve real problems, and help them do more good, we would like to speak with you.

Your team:

You will join the Product Marketing Team, reporting to the Senior Product Marketing Manager. The team drives product awareness and usage by helping donors and Giving Partners clearly understand how Givelify products help them achieve their goals better than any alternative — through insight-driven positioning, messaging, pricing, packaging, and marketing and sales channel activation.

You will be surrounded by brilliant, passionate people committed to success. Within Marketing, you'll collaborate closely with Brand, Channel, and Content. Your key cross-functional partners will include Product, Creative, Customer Success & Experiences, Data Science & Insights, and Strategic Partnerships.

The product marketer, you will get to:

• Research & Customer Insights: Conduct customer, market, and competitive research to understand donor and Giving Partner needs, market trends, competitive alternatives, and opportunities for Givelify to better serve them.
• Positioning & Messaging: Translate insights into strong positioning and simple, compelling product messaging that communicates Givelify's value to target audiences. Lead audience validation to improve resonance and effectiveness.
• Launch Strategy: Build launch campaigns and channel plans based on target audience insights, market learnings, company goals, and past performance.
• Launch Asset Development & Enablement: Create, maintain, and update core product marketing assets, including positioning and messaging strategies, audience insights, competitive snapshots, launch initiative strategies, and enablement materials.
• Optimization: Track launch results and optimize plans using qualitative and quantitative data, including but not limited to audience voice, product awareness and adoption. Monitor market trends, customer feedback, and competitive activity to identifyfuture growth opportunities.

To be successful in this role, you'll also:

• Customer Understanding: Build a strong understanding of donors, Giving Partners, nonprofits, places of worship, and the teams who support them.
• Strategy and Business Case: Turn customer, market, competitive, and company data into clear recommendations that improve messaging, launch strategy, adoption, and growth.
• Cross-functional Collaboration: Partner with Product, Marketing, Customer Success & Experiences, Strategic Partnerships, and Data Science & Insights to refine strategies and execute successful launches.
• Project Management: Manage launch workstreams, timelines, dependencies, approvals, and stakeholder communication to keep initiatives moving forward.
• Documentation: Ensure every initiative's plan, results, and learnings are clearly communicated, documented, and discoverable for future use.
• Continuous Improvement: Use performance data, audience feedback, and launch learnings to improve future campaigns, customer communications, and enablement materials.

Your experience:

• 3+ years of relevant, demonstrable experience in product marketing. 5+ years of total experience in marketing and/or strategy
• MBA or MS in marketing or business
• Experience working in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace
• Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product positioning & messaging development, and GTM strategy building & execution
• Certification(s) in product or customer marketing a plus
• Experience in hypothesis-based test-and-learn growth approach a plus
• Experience in lifecycle marketing a plus

Your superpowers:

• Combination of a customer-centric, data-oriented mindset with creative/brand sensibilities
• Strategic thinker with a data-driven approach to driving content development decisions
• Seasoned at connecting the dots between the psychology of consumer behavior, communication, and data
• Excellent communicator who uses storytelling to break down complex topics into fifth grade concepts
• Strong interpersonal skills, enabling effective collaboration with cross-functional teams and senior stakeholders
• Preference for working in an agile environment with a "get it done" mentality
• Outstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously

Our culture:

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry's most inclusive and purpose-driven workplaces.

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.

At the heart of everything we do are our giving community, our donors and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences.

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center.

About Givelify

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it's the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart's impulse to do good with award-winning products and experiences. A global community of over 2 million generous people supports their favorite churches, places of worship, nonprofits, and causes with over $7.5 billion in donations across more than 80,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 135,000 verified, authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com.