Product Marketing Manager, Data & AI Platform

Addepar, Inc.; New York, Northern (NY, KY); Hybrid; USD 106,000 - 166,000; Full time

Job summary

Addepar, Inc. is seeking a Product Marketing Manager to lead cross-functional GTM initiatives across data architecture, native AI workflows, and alternative asset solutions. You will drive product positioning, create compelling messaging, and accelerate adoption by aligning marketing with product strategy.

You will collaborate with Product, Marketing and GTM teams to build impactful materials, thought leadership, and content that communicates Addepar’s value to priority client segments.

Qualifications

• 3+ years of product marketing experience in B2B SaaS, fintech preferred.
• Experience launching and positioning technical platform solutions with strong value propositions.
• Excellent writing and communication skills to translate features into customer benefits.
• Ability to align product and GTM strategy with broader platform narrative.
• Experience designing and executing go-to-market strategies across multiple channels.
• Ability to drive launches in a fast-paced, collaborative environment.

Responsibilities

• Develop and execute a comprehensive product marketing and GTM strategy for data architecture, native AI workflows, and alternative asset solutions.
• Manage the product and feature launch process in collaboration with Product, Marketing and GTM teams, ensuring successful market entry and immediate user adoption.
• Serve as a subject matter expert, using market and competitive insights to refine positioning and equip internal teams with talking points.
• Build deep working relationships across Product and GTM teams to translate technical workflows into market-ready solutions.
• Define product positioning and craft compelling product messaging that resonates with target audiences.
• Collaborate with Product and GTM teams to develop GTM strategies, marketing materials, and internal resources.
• Produce regular thought leadership and educational content to build brand awareness.

Skills

Product marketing

Go-to-market

Content storytelling

Cross-functional collaboration

B2B SaaS/fintech understanding

Job description

Addepar, Inc. is seeking a Product Marketing Manager to lead cross-functional GTM initiatives across data architecture, native AI workflows, and alternative asset solutions. You will drive product positioning, create compelling messaging, and accelerate adoption by aligning marketing with product strategy.

You will collaborate with Product, Marketing and GTM teams to build impactful materials, thought leadership, and content that communicates Addepar’s value to priority client segments.