Technical Product Marketing Manager

Sway; New York, Northern (NY, KY); Hybrid; USD 106,000 - 166,000; Full time

Job summary

Addepar is seeking a Product Marketing Manager to drive acquisition, engagement, and retention across its product portfolio. You will shape positioning, optimize the full-funnel experience, and collaborate with product and GTM teams to accelerate growth.

You bring 3+ years of product marketing in a B2B SaaS or fintech environment, can translate complex technical features into customer value, and excel at storytelling, content creation, and cross-functional partnership to launch market-ready

Qualifications

• 3+ years of product marketing experience in a B2B SaaS, fintech, or financial services context.
• Proven ability to launch and position technical platform solutions with clear value propositions.
• Strong writing and communication skills to translate complex features into customer benefits.
• Experience building and executing go-to-market strategies across multiple channels.
• Demonstrated ability to influence across large organizations and partner with product and GTM teams.

Responsibilities

• Develop and execute a comprehensive product marketing and GTM strategy for data architecture, native AI workflows, and alternative asset solutions.
• Manage the product and feature launch process with Product, Marketing and GTM teams for successful market entry and rapid adoption.
• Serve as a subject matter expert using market insights to refine positioning and messaging for internal teams.
• Build cross-functional partnerships to translate workflows into market-ready solutions driving growth.
• Define product positioning and craft compelling messaging that resonates with target audiences.
• Collaborate with Product and GTM teams to create impactful GTM materials and internal resources.

Skills

Product marketing

Storytelling

Cross-functional collaboration

Strategic thinking

Go-to-market

Project management

Job description

Who We Are

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva, Singapore and São Paulo.

The Role

We are currently seeking a Product Marketing Manager to join our Product Marketing team. In this highly visible, strategic role that spans across the Addepar product portfolio, you will be responsible for helping drive acquisition, engagement, and retention of our fastest growing, priority customer segments. You’ll work cross-functionally with product and go-to-market teams to drive product positioning, optimize the full-funnel experience, and accelerate growth. You thrive when you can combine cross-functional collaboration with outstanding content, and resourceful marketing approaches to make a material impact on our clients. You are driven, flexible and can solve any problem through resourcefulness, emotional intelligence, and integrity.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $106,000 - $166,000 (base salary) + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

What You’ll Do

• Develop and execute a comprehensive product marketing and GTM strategy for data architecture, native AI workflows, and alternative asset solutions in alignment with company and platform goals
• Manage the product and feature launch process in collaboration with Product, Marketing and GTM teams, ensuring successful market entry and immediate user adoption
• Serve as a subject matter expert, using market and competitive insights to refine positioning and equip internal teams with the talking points and awareness needed to stay up to date on the latest developments
• Build deep working relationships across Product and GTM teams to translate technical workflows into market-ready solutions that drive growth and adoption
• Define product positioning and craft compelling product messaging that clearly articulates Addepar’s value proposition in the market and resonates with the target audience
• Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions, workflows and use cases
• Produce regular thought leadership, educational content and marketing materials to build brand awareness and solidify Addepar’s leadership in the space

Who You Are

• 3+ years of product marketing experience. Experience with an B2B SaaS, financial services or fintech preferred
• Full stack product marketer with experience launching and positioning technical platform solutions, and developing strong value propositions and associated content
• Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
• Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
• Experience designing and rolling out go‑to‑market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
• Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast‑paced, continuously evolving, and collaborative environment
• Experience building enduring cross‑functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
• Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital

Our Values

• Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
• Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
• Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
• Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.