Product Marketing Manager — AI & Data Platform Growth

Addepar; New York (NY); On-site; USD 106,000 - 166,000; Full time

Job summary

Addepar, a global data and AI platform, is hiring a Product Marketing Manager in New York. You will lead product marketing across the portfolio, craft positioning, and drive full-funnel growth.

You will work with product, marketing, and GTM teams to accelerate adoption of data architecture, native AI workflows, and alternative asset solutions. The role emphasizes market-informed messaging and scalable content to empower client engagements.

Qualifications

• 3+ years of product marketing experience within B2B SaaS/fintech preferred.
• Ability to launch and position technical platform solutions with strong value propositions.

Responsibilities

• Develop and execute a comprehensive product marketing and GTM strategy for data architecture, native AI workflows, and asset solutions.
• Manage product and feature launches with Product, Marketing and GTM teams to ensure market entry and user adoption.
• Act as a subject matter expert using market insights to refine positioning and messaging.
• Build cross-functional partnerships to translate technical workflows into market-ready solutions.
• Craft compelling product messaging that resonates with target audiences and supports growth.
• Collaborate to develop GTM strategies, marketing materials, and internal resources for various use cases.
• Produce thought leadership and marketing content to build brand awareness and leadership.

Skills

Product marketing

Storytelling

GTM strategy

Content creation

Cross-functional

Job description

Addepar, a global data and AI platform, is hiring a Product Marketing Manager in New York. You will lead product marketing across the portfolio, craft positioning, and drive full-funnel growth.

You will work with product, marketing, and GTM teams to accelerate adoption of data architecture, native AI workflows, and alternative asset solutions. The role emphasizes market-informed messaging and scalable content to empower client engagements.