Product Marketing Manager, Creators

Instagram; New York (NY); On-site; USD 158,000 - 223,000; Full time

Job summary

A leading tech company seeks a passionate Product Marketing Manager for Creators. You will drive product strategies and manage go-to-market plans while collaborating across teams to shape the future of creator products. The role requires extensive marketing experience and a strong analytical mindset, focused on creating impactful campaigns.

Qualifications

• 10+ years of full-time experience in Marketing.
• Direct experience in Product Marketing.
• Experience launching consumer campaigns.

Responsibilities

• Define strategies and roadmap for upcoming creator products.
• Execute go-to-market plans for creators.
• Synthesize qualitative and quantitative insights to shape product direction.

Skills

Marketing

Product Marketing

Analytical skills

Collaboration

Campaign Management

Education

Bachelor's Degree in Business, Marketing, or related field

Job description

Join to apply for the Product Marketing Manager, Creators role at Instagram

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This range is provided by Instagram. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$158,000.00/yr - $223,000.00/yr

We are looking for a passionate and experienced Product Marketing Manager to help drive our product investments for creators. You'll be responsible for creating business and product strategies, managing our go-to-market plans, and collaborating with a cross-functional team building the future of creator products on Instagram.

Product Marketing Manager, Creators Responsibilities:

• Partner with product management and engineering to define the strategy and roadmap for upcoming creator products and programs
• Envision and execute go-to-market plans for creators, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products
• Surface & synthesize qualitative & quantitative insights that shape product direction
• Refine, iterate & scale our existing creator products
  
  

Minimum Qualifications:

• 10+ years of full-time experience in Marketing
• Direct experience in Product Marketing, partnering closely with Product teams
• Experience working in the media industry
• Experience with consumer facing product launches and consumer campaigns
• Experience launching and driving adoption for new products and services while owning and achieving KPIs
• Experience conveying ideas to end users and engineering teams alike
• Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
• Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience
  
  

Preferred Qualifications:

• Experience working with content creators
• Multi-disciplinary background including business strategy, marketing, and analytical skills
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$158,000/year to $223,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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