Marketing Manager, Creator Experiences and Activations

TikTok; New York (NY); Hybrid; USD 185,000 - 230,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to lead global creator marketing initiatives and activations. This role will involve developing integrated marketing strategies that elevate the brand's presence and drive business growth. The ideal candidate will have extensive experience in global marketing, showcasing a proven ability to manage complex campaigns and collaborate across teams. Join a dynamic environment that fosters creativity and innovation, where your contributions will shape impactful experiences for creators worldwide. This position offers a hybrid work schedule, allowing flexibility while driving significant marketing efforts.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Savings Plan

Paid Parental Leave

Paid Holidays

Paid Sick Days

Personal Time Off

Qualifications

• 5+ years of experience in global marketing strategy and brand activation.
• Proven track record in leading complex global marketing initiatives.

Responsibilities

• Design and execute global creator marketing programs and campaigns.
• Oversee strategy and execution for TikTok's biggest global creator tentpoles.

Skills

Global Marketing Strategy

Integrated Campaigns

Brand Activation

Cross-Functional Leadership

Project Management

Budget Management

Education

BA/BS degree

Tools

Analytics Tools

Job description

Marketing Manager, Creator Experiences and Activations

Responsibilities
About the Team:
The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.

About the Role:
We are seeking a Marketing Manager, Creator Experiences & Activations to support TikTok’s Creator Marketing strategy and spearhead some of our biggest global creator programs, campaigns, and tentpole activations. This individual will be responsible for developing global marketing initiatives, integrated marketing strategies, and operational frameworks that elevate TikTok's global creator presence and drive business growth.
This position requires a hybrid work schedule, with employees working in the office three days per week or as directed by management. Preferred location in our London office.

• Lead and Develop Global Marketing Initiatives: Design and execute global creator marketing programs, campaigns, and activations that ladder up to TikTok's business objectives—ensuring each initiative drives measurable impact and global relevance.
• Oversee and Scale Creator Tentpoles: Drive the strategy, planning, and execution for TikTok's biggest global creator tentpoles (e.g., Creator Summits, TikTok Awards), ensuring cohesive narratives, cross-channel amplification, and operational excellence.
• Build Scalable Global Frameworks: Develop playbooks, toolkits, and frameworks to guide regional teams in executing standardized, scalable marketing programs—ensuring consistency while allowing for local adaptation.
• Lead Measurement & Insights Processes: Develop and implement robust measurement frameworks aligned with product and creator business metrics. Align global reporting on performance metrics, insights, and optimizations.
• Drive Cross-Functional Collaboration: Build strong partnerships with internal teams (Marketing, Content, Product, Legal, Comms, Procurement, Sales, etc.) and external stakeholders to ensure flawless execution and alignment with broader company objectives.
• Operational Excellence & Budget Management: Oversee global marketing budgets, ensuring strategic prioritization of resources for key initiatives. Establish methodologies for market prioritization and resource allocation to maximize ROI.
• Develop Global Creator Marketing Center of Excellence: Drive strong collaboration between regional teams and provide strategic consultation and guidance on local executions while ensuring alignment with global strategies. Create forums for ongoing dialogue and knowledge-sharing across regions.
• Partner with Product and Ops Teams: Align on joint strategies to drive shared business, content, and product goals—ensuring efficiency, consistency, and long-term impact across programs and campaigns.

Qualifications
Minimum Qualifications

• BA/BS degree or equivalent practical experience.
• 5+ years of experience in global marketing strategy, integrated campaigns, or brand activation—preferably in the creator, tech, or consumer space.
• Proven track record of leading complex, global marketing initiatives with cross-functional and regional teams.
• Deep operational expertise, including developing 0-1 global processes, project management, budget management, resource prioritization, and stakeholder alignment.
• Exceptional cross-functional leadership skills, with the ability to influence at all levels and manage ambiguity across global teams.

Preferred Qualifications

• Strategic thinker with a strong creative lens, capable of developing campaigns that resonate with diverse, global audiences.
• Strong understanding of marketing measurement frameworks and experience partnering with data and analytics teams to build and test scalable measurement solutions.
• Strong understanding of TikTok’s creator ecosystem and a passion for shaping creator experiences on a global scale.
• Experience working directly with creators and industry stakeholders to craft authentic and impactful experiences and campaigns.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information
[For Pay Transparency]
Compensation Description (Annually)
The base salary range for this position in the selected city is $185000 - $230000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.