Product Marketing Manager - Cloud

Base Career; San Jose (CA); Hybrid; USD 200,000 - 225,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance

Retirement plans

PTO

Stock purchase plan

RSUs

Job summary

NetApp is seeking an experienced Senior Product Marketing Manager to be the voice of the customer and lead go-to-market for the Cloud portfolio. You will craft compelling narratives, own messaging, and drive launch excellence to accelerate adoption across strategic cloud solutions.

You will combine technical depth with market intelligence to shape product strategy, enable predictable outcomes, and guide cross-functional teams through complex market landscapes.

Qualifications

• Bachelor’s degree or equivalent experience in business/technical/marketing.
• 8+ years in a product marketing role within enterprise tech or cloud solutions.
• Ability to bridge technical concepts with business value.

Responsibilities

• Own end-to-end messaging stack from platform to buyer personas.
• Develop differentiated positioning anchored in customer outcomes.
• Craft messaging translating technology into customer value.
• Maintain messaging toolkits across channels.
• Conduct TAM/SAM analysis and buyer research.
• Provide actionable market insights for roadmap and GTM strategy.
• Lead launches and develop enablement assets (playbooks, demos).
• Build integrated marketing and launch plans with budget considerations.
• Create solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud).
• Translate capabilities into business narratives and architectures.
• Develop content to empower sellers and partners.
• Collaborate on routes-to-market and partner activation.
• Support analyst briefings and executive engagements for leadership positioning.
• Drive messaging and demo strategies for events and conferences.
• Contribute to offer strategy, monetization, and portfolio rationalization.
• Track launch success and KPI-driven optimization.

Skills

Storytelling

Messaging

Buyer personas

GTM strategy

Launch management

Pricing insights

Executive comms

Education

Bachelor's degree in business/technical/marketing

Job description

Job Summary

As a Senior Product Marketing Manager (PMM) at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market leader for the NetApp Cloud portfolio. You will build messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes. Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring a set number of days per quarter in-office.

Key Responsibilities

• Messaging & Positioning: Own the end-to-end messaging stack: platform to solutions to products to buyer personas.
• Develop differentiated positioning and value propositions anchored in customer outcomes.
• Craft compelling messaging that translates technology into customer outcomes.
• Maintain messaging toolkits and ensure consistency across all channels.
• Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking.
• Monitor market trends and provide actionable insights for roadmap and GTM strategy.
• Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes.
• Build integrated marketing and launch plans, including budget considerations.
• Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs.
• Translate technical capabilities into business-value narratives and architectures.
• Sales Enablement: Develop tailored content to empower sellers and partners.
• Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
• Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning.
• Drive messaging and demo strategy for events, conferences, and executive briefings.
• Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization.
• Provide pricing insights and support TCO/TVO narratives.
• Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies.
• Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

Job Requirements

• 8+ years in a product marketing role within an enterprise technology or cloud solutions company.
• Strong storytelling and messaging capabilities.
• Deep understanding of buyer personas, customer journeys, and competitive landscapes.
• Ability to bridge technical concepts with business value.
• Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.

Compensation

The target salary range for this position is $200,000-225,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSUs), with all offerings subject to regional variations and governed by local laws, regulations, and company policies.

Benefits

may vary by country and region, and further details will be provided as part of the recruitment process.