Product Marketing Manager - Channel

NetApp; San Jose (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

NetApp is seeking a Product Marketing Manager, Channel Marketing to own the go-to-market strategy for our channel partners. You will define partner messaging, enablement content, and co‑marketing initiatives to drive adoption and revenue growth.

With 8+ years in channel/partner marketing, you will translate complex technology into clear partner-ready content and collaborate across Channel Sales, Product Marketing, and PM to align portfolio strategy with channel execution.

Qualifications

• 8+ years of channel/partner marketing experience across ecosystems (resellers/distributors/SIs/service providers).
• Ability to translate complex technology into clear partner-facing messaging.
• Deep understanding of enterprise buying motions and channel influence.
• Strategic yet practical, able to develop GTM and create partner-ready content.
• Collaborative with cross-functional teams across Channel Sales, Product Marketing, PM, Demand Gen, and external partners.
• Passionate about helping partners grow their business with innovative solutions.

Responsibilities

• Own the go-to-market strategy for NetApp channel partners and enablement programs.
• Define partner-facing messaging, sales plays, and enablement content.
• Lead co-marketing initiatives and sales motions to articulate NetApp's value.
• Strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness.

Skills

Channel marketing

Partner messaging

Cross-functional

Enterprise tech

GTM strategy

Content enablement

Education

Bachelor's degree

Job description

Job Summary

As a Product Marketing Manager, Channel Marketing at NetApp, you'll own the go-to-market strategy that enables our channel partners to effectively position, sell, and deliver NetApp solutions. You will define partner-facing messaging, sales plays, and enablement programs that help distributors, resellers, systems integrators, service providers, and strategic channel partners drive customer adoption and revenue growth. You'll develop and execute channel go-to-market strategies that strengthen partner engagement, accelerate pipeline creation, and improve partner sales effectiveness. This includes creating compelling messaging, enablement content, co‑marketing initiatives, and sales motions that clearly articulate NetApp's differentiated value across our portfolio. This is a highly cross‑functional role working closely with Channel Sales, Partner Marketing, Product Marketing, and Product Management. You'll serve as the connective tissue between NetApp's portfolio strategy and channel execution, ensuring partners are equipped with the right messaging, content, and materials to maximize customer and business outcomes.

Job Requirements

• Experienced in channel and partner marketing, with 8+ years of experience supporting reseller, distributor, systems integrator, service provider, or technology partner ecosystems.
• Skilled at translating complex technology into clear, actionable messaging that partners can easily adopt and use with customers.
• Deep understanding of enterprise technology buying motions and how partners influence customer decisions throughout the sales cycle.
• Strategic in thinking and practical in execution, equally comfortable developing GTM strategy and creating partner-ready content.
• Collaborative by default, with a track record of working effectively across Channel Sales, Product Marketing, Product Management, Demand Generation, and external partner organizations.
• Passionate about helping partners grow their business while expanding adoption of innovative technology solutions.

Education

Typically requires 10+ years of experience with a Bachelor's Degree in a related business or marketing field.

Additional equivalent experience may be considered in place of a Bachelor's Degree.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise‑grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.