Channel Marketing Analyst

NetApp, Inc.; Boulder (CO); Hybrid; USD 100,000 - 118,000; Full time

Job summary

NetApp, Inc. is seeking a channel marketing analytics and operations professional to drive data-informed decision-making and strategic planning across the Demand Systems & Operations team.

You will partner with channel marketing and alliances to translate business needs into scalable processes, reporting, and improvements while supporting change management across the organization. The role emphasizes strong communication, collaboration with cross-functional teams, and implementation of measures

Qualifications

• 5+ years in marketing operations in B2B tech, channel/alliances experience preferred.
• Bachelor's degree in marketing, business, or related quantitative/analytical field required.
• Experience managing and reporting on MDF/co-marketing investments.

Responsibilities

• Collaborate with stakeholders to translate complex business issues into clear objectives and requirements.
• Coordinate cross-functional workshops to identify dependencies and risks.
• Develop business cases and project plans to support initiatives.
• Analyze data to identify trends and insights to drive improvements.
• Establish forecasting and performance metrics to guide data-driven decisions.
• Create documentation and diagrams for new or enhanced processes.
• Assist in testing and quality assurance activities.
• Provide end-user education and enablement materials.

Skills

Marketing operations

B2B marketing

MarTech stack

Data analysis

Forecasting

Education

Bachelor's degree in marketing or related field

Tools

Marketo

Salesforce

ZoomInfo

Openprise

Job description

Job Summary

In this role, you will play a pivotal role in driving data-driven decision-making and strategic planning for the channel marketing team. You’ll build a strong partnership with the channel marketing and alliances teams, helping them to solve systems, process, technology, and reporting challenges from within the Demand Systems & Operations team. Your primary responsibilities will include identifying business challenges, gathering business requirements, and navigating complex data environments to enable channel marketing and alliance teams to accurately report on and grow their businesses. This individual will possess strong oral and written communications skills to effectively translate business pain points into scalable process improvements which minimize system disruption. Additional tasks include supporting change management activities to ensure successful adoption across the organization. Strong analytical skills, proficiency in various marketing systems, and a keen understanding of channel marketing principles are essential for success in this role.

Responsibilities:

• Collaborate with stakeholders to breakdown complex business issues into simplistic objectives and requirements
• Coordinate workshops with cross-functional teams to identify dependencies
• Conduct risk assessments to mitigate disruptions
• Support development of business cases and project plans
• Analyze data to identify trends, patterns, and insights
• Establish forecasting and performance metrics to drive data driven recommendations for continuous improvement
• Development of documentation and diagrams outlining new or enhanced business processes
• Assist in testing and quality assurance activities
• Provide user education and enablement materials for end users
• Help to evolve the following business processes in close collaboration w/ channel and alliance marketing teams
  • Campaign Management and Measurement
  • Lead and account scoring
  • Lead management
  • Lead routing
  • Partner lead handoff processes
  • Workflow/rule-based notifications

Job Requirements

• 5+ years of experience in marketing operations in B2B tech, direct experience in channel and alliance marketing is preferred
• Bachelor's degree in marketing, business, or related quantitative/analytical field required
• Experience managing and reporting on the performance of co-marketing investments/MDF budgets
• Proven track record of meeting deadlines under pressure with competing and changing priorities in a fast paced, dynamic environment
• Working knowledge of the MarTech stack and capabilities, and how tools contribute to the overall B2B lead/revenue generation process. Tools of interest:
  • Marketo
  • Salesforce
  • Zoominfo
  • Openprise
• Analytical background w/ experience in leveraging performance data to inform strategy and decision-making
• A trusted consultant's presence, ability to listen, engage, influence and educate
  • Able to hold a room with leadership by gaining respect as a subject matter expert
  • Can understand business problems at granular level to diagnose
• Excellent verbal and written communication skills
• Strong Microsoft Office skills including Excel and PowerPoint

Education

IC - Typically requires a minimum of 5 years of related experience.Mgr & Exec - Typically requires a minimum of 3 years of related experience.

Compensation:
The target salary range for this position is 100,300 - 118,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.